Case Study Santa Teresa Gourmet

PR campaign to communicate a brand partnership with Disney

The challenge

Santa Teresa, a company from Avila with over 160 years of history and renowned for the quality of its gourmet food and its iconic egg yolks, faced a challenge as exciting as it was demanding: to publicise its collaboration with Disney to bring healthy food to the youngest members of the household. This alliance brought together tradition and the magical universe of the entertainment multinational through a children’s line made up of vegetable creams, smooth gazpacho and sugar-free quince jelly.

How to ensure that this project not only reached the right media, but also that it did so in an experiential way, reinforcing the link with the brand and highlighting the values of Santa Teresa?

Results

Interviews

Media

Media coverage

+ 0

EAV

Advertising value

+ 0 €

Audience

Visualisations

+ 0 M

Testimonial

“It has been a real pleasure to count on Incognito to give visibility to such an important project for us. They have understood perfectly what it means for Santa Teresa to be noticed by a brand like Disney, and they have told it with the sensitivity and creativity it deserved. The results speak for themselves”.

Mara Gómez-Rico Cruz

Marketing Director

Want to know how we did it?

The objective

To transmit the value of this collaboration to key media and audiences, highlighting Santa Teresa’s commitment to natural and healthy food from childhood, without renouncing its identity as a gourmet brand.

Strategy

At Incógnito we designed a 360º campaign that combined creativity, proximity and tangible results. We created a special kit with the products of the new line, accompanied by themed packaging that invited people to discover them from the first glance. The kit was sent to a carefully selected group of 30 journalists from media focused on lifestyle, family, health and business. In this way, they were not only able to get to know the proposal first hand, but also to try it and share the experience.

As an additional pillar, we managed interviews in key media and activated the sending of press releases adapted to different segments, in order to amplify the message and consolidate Santa Teresa as a brand that is committed to healthy eating from childhood.

Tactics

Personalised kits sent to key journalists. We created a themed pack with the new Santa Teresa children’s products illustrated with Stitch, designed to surprise and generate experience.
Segmented media plan. We write and distribute press releases adapted to different editorial approaches (lifestyle, economic, healthy eating, trends), ensuring that the message fits the interests of each media outlet.
Proactive management of interviews. We identify and coordinate interviews with target media, positioning Santa Teresa as a benchmark company in natural and innovative food.
Strengthening media relations. We leverage creative submission as a tool to strengthen the brand’s connection with key journalists, fostering affinity and future editorial opportunities.