The challenge
LHG needed to differentiate itself in a market characterized by traditional paradigms, highlighting its value proposition focused on innovation, differentiated design and strategic locations. Moreover, in a context of post-pandemic tourism recovery, it was essential to gain notoriety and credibility as a key player in the European market, attracting both guests and investors interested in maximizing the profitability of its assets.
These challenges required a communication strategy that highlighted its disruptive model and its ability to generate value for guests, owners and investors.
