Case study:

Alastria is one of the largest public-permissioned, multi-sector blockchain platforms in the world. It is made up of more than 500 partners: companies, academia and public administrations.

Its task is to drive the digital economy and blockchain technology in Europe. At a decisive stage of their maturity, they turn to Incognito to help them evolve their branding approach and fully modernize their digital marketing.

The result: A new visual ecosystem

Caso de éxito Alastria Sector Blockchain
Logo Alastria_ caso de éxito
Logo Alastria_Agencia Incógnito

The challenge

Alastria knew exactly what they wanted: to update their brand, optimize their marketing strategy and adapt their online presence to their objectives.

Alastria wanted their brand to live up to their role as a decisive player in the blockchain industry, both in Spain and in Europe and the rest of the world.

Incognito’s biggest challenge was combining:

The Alastria project has been complex and exciting at the same time because it involved many strategic, technical and content elements that had to be implemented in a coordinated manner within a defined time frame.

The solution

Incógnito helped Alastria to:

  • Develop a new corporate narrative (corporate storytelling). We put our team of creatives, copywriters, graphic designers, web developers and SEO specialists to work together.
  • Design their new branding, including a new color palette and typography, claim, logotype, logo, brand book, brand guide for partners, corporate signature and business cards.
  • Define its communication strategy in social networks, both its tone and style as well as the graphic line of the publications.
  • Develop a new website in WordPress environment, based on the narrative, brand book and graphic materials developed.
  • Write the new corporate website, simplifying the technological messages to make them easier to understand, including the infographic content.
  • Auditing the website about its search engine optimization (SEO) to improve the presence and visibility on the internet from the new development.
  • Design of different newsletters as recurrent tools for information and communication with partners and other contacts in their database.
  • Implementation and integration of a CRM in its dynamics of customer service and member recruitment, helping the user through the whole process.
  • Automate online marketing dynamics by developing workflows and action sequences. We enriched the marketing automation work with the design and writing of messages at each stage of the sales funnel and the relationship with partners.
  • Design of the partner onboarding, writing and designing the manual of procedures for the welcome and management of partners.
  • Production, recording, post-production and launch of the ‘Blockchain Bites’ podcast.
  • Layout of the Annual Report for the General Meeting.

The customer's opinion

“The collaboration with Incognito was very positive. We had a challenging project in a tight deadline. The result of the brand restyling was an innovative, fresh and different proposal, which conveys the value proposition for our ecosystem.”

Daniela Corredor
Alastria's Communications Director

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