Media presentation of the first
Master's Degree in Flamenco in Madrid

Case study:
Master's Degree in Flamenco

The Centro Superior Música Creativa is an official higher education institution authorised by and dependent on the Musica Creativa Foundation, a non-profit organisation dedicated to promoting higher education in contemporary music, flamenco and jazz. As a decisive moment of innovation, they decided to structure and create the Master’s Degree in Artistic Teaching in Flamenco.

This is the only programme at this level that delves into the instrumental interpretation of flamenco from a practical point of view. For its launch and public presentation, they contacted Incógnito to help them organise an event for the press, authorities and other stakeholders, and thus give visibility to the proposal through public relations techniques.


  • Give the highest possible visibility to the Master’s Degree and the educational proposal of the Centro Superior de Música Creativa.
  • To attract and generate the interest of the target media and stakeholders, including public and private institutions and organisations.
  • Manage the attendance of the media at the presentation event and attend to their information needs.
  • Achieve quality impact.
  • Generate interview opportunities.
Cartel de presentación master flamenco Madrid

The challenge

The Centro Superior de Música creativa needed to organise a press presentation in less than a month.
They wanted to get as much coverage as possible in an organic way among general media, but also specialised in culture, flamenco and education, among other topics.

To address this challenge, Incognito proposed:

The solution

The Incognito agency was responsible for:

  • Defining the strategy for a press call.
  • Summon stakeholders of interest such as institutions, journalists, influencers and professionals in the sector.
  • Reinforce the event through different communication channels to confirm assistance to the event.
  • Drafting and sending a press release on the presentation of the Master’s Degree.
  • Managing different interviews, both at the presentation event and afterwards, for the press, radio and television.
  • Preparing a clipping report with the impacts obtained.

Incógnito set up a team that included senior generalist profiles, both to manage the project and coordinate tasks, as well as to develop different public relations and marketing actions.


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Media Outreach
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TV impact
Radio interviews

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