An organisation can have a clear strategic position and a well-constructed discourse. If its visual expression does not reflect it, positioning weakens at every touchpoint. Visual creativity is not decoration: it is the visible translation of what an organisation is and wants to be.
We work with organisations that understand that visual creativity is not an aesthetic project but a strategic decision: the way in which their position is made visible.
Development or evolution of visual identity from positioning: not a pretty graphic system, but the coherent visual expression of what the organisation is and wants to build. Logo, typography, palette, graphic systems and all the elements that make the brand recognisable.
Building the organisation’s narrative: who it is, where it speaks from, what it stands for and how it tells its story. The narrative is not an About page text: it is the thread that gives coherence to all communication pieces, from the website to a corporate presentation.
Design and development of corporate websites that function as a positioning system, not a showcase. Information architecture, user experience and visual design integrated from the outset, with the same strategic logic as the rest of the communication system.
Development of audiovisual pieces that reinforce positioning: corporate videos, product videos, event pieces and any audiovisual format that needs to translate the organisation’s discourse into image and sound.
Design of the documents that sustain the communication system: corporate presentations, reports, annual reports, dossiers and event materials. Every piece must reflect positioning with visual and narrative precision.
For organisations with an internal design team or multiple creative suppliers: definition of the visual and narrative criteria that should guide all pieces and supervision of coherence regardless of who executes.
01
Before designing anything, we understand what place the organisation wants to occupy in the minds of its audiences and what it must convey at every touchpoint.
02
Every design, narrative or production decision is evaluated against positioning, not just aesthetic preference. That does not limit creativity: it directs it.
03
We work in an integrated way with communication and content teams where they exist, because coherence between what is said and how it looks is the condition for either to work well.
Complete visual identity system
Brand narrative and storytelling guide
Web design and development
Corporate video production
Communication materials and assets
Brand guidelines and art direction criteria
A conventional design agency starts with the creative brief: what it should look like, what feeling it should convey, what visual references appeal. We start with positioning: what place the organisation wants to occupy and how creativity can make that visible coherently. The difference is not in the quality of the design but in whether that design has a strategic argument behind it.
Yes. Web design and visual identity are related but independent decisions. We can work on the architecture, narrative and experience of the website from the existing visual identity, or review both if the diagnosis justifies it.
It can be standalone. Many organisations have a functional visual identity but have not built the narrative that gives it coherence. The storytelling work can be developed on its own and become the framework that guides subsequent visual decisions.
Yes, frequently. In those cases the work tends to be art direction and strategic criteria: defining the creative and narrative framework that the internal team executes, ensuring coherence between pieces and alignment with positioning.
