All articles

Press office vs strategic communications: what’s the difference?

Dam Sifuentes

11/11/2026

Brand design and how brands are shaped by every decision

Elisa Puebla

06/11/2026

Will ChatGPT and Gemini steal my website traffic?

Raquel Pérez

23/09/2026

Global communication with a local focus: BlaBlaCar’s keys to growth in 41 countries

Elisa Puebla

21/09/2026

What are the signs that your company communicates on a whim?

Silvia Peralta

11/09/2026

To appear in the media or not if the sale isn’t direct?: that is the question

Elisa Puebla

09/09/2026

Does an SME need a communications plan, or is it enough just to have a clear vision?

Carlos Molina

07/09/2026

The cost of not having a communication strategy

Elisa Puebla

02/09/2026

What is GEO and how does it differ from SEO?

Raquel Pérez

31/08/2026

How do you choose a spokesperson when the CEO doesn’t want to speak?

Carlos Molina

26/08/2026

Miele: how to build a premium brand without competing on price

Elisa Puebla

20/08/2026

Spokespersons without a framework: the mistake that turns visibility into a risk

Silvia Peralta

14/08/2026