All articles

Will ChatGPT and Gemini steal my website traffic?

Raquel Pérez

23/09/2026

What are the signs that your company communicates on a whim?

Silvia Peralta

11/09/2026

To appear in the media or not if the sale isn’t direct?: that is the question

Elisa Puebla

09/09/2026

Does an SME need a communications plan, or is it enough just to have a clear vision?

Carlos Molina

07/09/2026

The cost of not having a communication strategy

Elisa Puebla

02/09/2026

What is GEO and how does it differ from SEO?

Raquel Pérez

31/08/2026

How do you choose a spokesperson when the CEO doesn’t want to speak?

Carlos Molina

26/08/2026

Miele: how to build a premium brand without competing on price

Elisa Puebla

20/08/2026

Spokespersons without a framework: the mistake that turns visibility into a risk

Silvia Peralta

14/08/2026

The importance of a good briefing in preventing a communications crisis

Carlos Molina

12/08/2026

Institutional relations: the influence that doesn’t show up in the feed

Elisa Puebla

03/08/2026

When speed replaces judgement, ethics stops being a compass and becomes an obstacle

Silvia Peralta

07/07/2026