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All deep dives

An iceberg in the ocean showing the small visible portion above the surface and the vast hidden mass beneath, a metaphor for the difference between visibility and influence.
Uncategorized

Visibility is not influence

Roberto Ramos
07/07/2026
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Lead printing types stacked together, evoking the architecture and system behind editorial production.
Brand identity

How to design an editorial system: from intention to architecture

Dam Sifuentes
08/06/2026
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Naranja centrada
Brand identity

The brand as a mental construct

Paula Rodriguez
08/04/2026
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A chess piece off the board, partially lit, with the board in the background in shadow
Influence and reputation

The spokesperson as a strategic asset

Carlos Molina
06/04/2026
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corporate thought leadership
Brand identity

Genuine thought leadership vs superficial corporate content

Marlen Jordá
01/04/2026
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Barra de búsqueda flotante en espacio vacío — GEO y visibilidad en sistemas de inteligencia artificial generativa
SEO/GEO

GEO: What does it mean when an AI cites you as a reference?

Raquel Pérez
26/03/2026
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A network of nodes connected by lines of light, illustrating how artificial intelligence systems interpret the relationships between pieces of content to identify an organisation as a key player in its sector.
SEO/GEO

How to move from content optimisation to building brand identity

Marlen Jordá
25/03/2026
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Micrófono en primer plano con sala vacía al fondo, imagen que representa la diferencia entre visibilidad y legitimidad en la comunicación con medios.
Influence and reputation

Media relations in the age of overexposure

Silvia Peralta
25/03/2026
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Strategic communication

Governance of corporate discourse who decides how an organisation speaks

Carlos Molina
25/03/2026
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Strategic communication
Strategic communication

Strategic communication vs tactical communication

Elisa Puebla
25/03/2026
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Arrows pointing in multiple directions against an abstract background, representing a lack of alignment and strategic fragmentation in communication.
Strategic communication

The hidden cost of fragmented communication

Elisa Puebla
25/03/2026
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A vertical crack in a turquoise wall, illustrating how a crisis exposes the pre-existing structural weaknesses in an organisation’s communication system.
Strategic communication

Crisis is not a one-off event: it is an intensification of the communication system

Carlos Molina
25/03/2026
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