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All deep dives

Naranja centrada
Brand identity

The brand as a mental construct

Paula Rodriguez
08/04/2026
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A chess piece off the board, partially lit, with the board in the background in shadow
Influence and reputation

The spokesperson as a strategic asset

Carlos Molina
06/04/2026
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corporate thought leadership
Brand identity

Genuine thought leadership vs superficial corporate content

Marlen Jordá
01/04/2026
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Barra de búsqueda flotante en espacio vacío — GEO y visibilidad en sistemas de inteligencia artificial generativa
SEO/GEO

GEO: What does it mean when an AI cites you as a reference?

Raquel Pérez
26/03/2026
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A network of nodes connected by lines of light, illustrating how artificial intelligence systems interpret the relationships between pieces of content to identify an organisation as a key player in its sector.
SEO/GEO

How to move from content optimisation to building brand identity

Marlen Jordá
25/03/2026
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Strategic communication
Strategic communication

Strategic communication vs tactical communication

Elisa Puebla
25/03/2026
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Generative Engine Optimization
SEO/GEO

GEO: the concept that is beginning to shape the future of web positioning

Carlos Molina
21/11/2025
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narrativa de influencia
Influence and reputation

Still asking for press releases when what you need is an influence narrative?

Marlen Jordá
03/07/2025
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