Podcast for companies
Boost your brand with valuable content
Want to start a podcast but don’t know how to get started? Not sure what benefits it can bring to your brand?
At Incógnito we are aware of the enormous potential of this format to generate value-added content, reach your audience in a unique, more personal way, and build loyalty from minute one. Did you know that 4 out of 10 people who use the Internet also listen to a podcast every day? Did you know that 4 out of 10 people who use the Internet also listen to a podcast every day?
The number of users of this type of project is growing all the time. At Incógnito we have the keys and the experience to help you develop a project of this type from scratch. We take care of everything from conceptualization to recording, editing and publishing.
How to approach the creation of a podcast?
The first step is to define the strategy of your program. To do this, we identify your target audience and provide you with the best recommendations to establish the essential elements:
- Name of the podcast.
- Themes to be addressed and structure in episodes, programs or chapters.
- Duration.
- Formats (audio only and/or mixed format with video).
- Creativity and image, which will be necessary to visually identify your content in the publishing platforms.
- Music (intros, bumpers and other sound resources).
- Frequency and planning.
- Podcast platforms to upload content to, such as iVoox, Spotify or Apple Podcast.
Define your image
At Incógnito, we take care of defining your brand image for the podcast. We develop different creative models for your social media profiles, for the cover of the hosting channel and the distribution on platforms. We also develop a pilot episode with which we define style and dynamics according to your feedback.
What you need to record a podcast
Once the focus and structure of the content is decided, the process of creating a podcast requires a number of essential technical decisions. What will you need to get started?
Microphones.
It is very important to have the appropriate devices to capture a clear and clear sound.
The ideal is to have one microphone per participant, so that we can record each voice through a different audio line. Likewise, it is advisable to have an external recording system (mixing desk) to manage the different sounds, such as wipes or effects, and to regulate the parameters of the audio channels.
Recording software.
It is possible to use different applications to manage audio and video input, from videoconferencing platforms to other audio platforms specially designed for podcasting. There are free and semi-professional solutions with which to achieve high quality results. At Incognito, we select the one that best suits your needs.
Space for recording.
It is very important to have an environment that is sufficiently isolated from inconvenient noises. It is not recommended to record outdoors, unless you want to achieve that effect. In any case, the key will still be the microphones.
Voiceover.
For the entrances, pauses and closings, it is important to have a suitable voice with which to record those sound resources that will be a hallmark of your podcast. We take care of voicing your project.
Editing.
Once the content has been recorded, it is necessary to edit it. To do this, the audio must be retouched to arrange it in blocks, eliminate inconvenient pauses, correct noise, clean up the sound and give the podcast the right rhythm. To do this, we have solutions that allow us to do the editing and generate the final piece, ready to share.
Broadcasting.
Everything is ready. Now it’s time to upload the content to the broadcasting platforms, as well as share the program on social networks to reach your entire community. We can design the schedules and creatives that will allow you to achieve maximum impact.
Reporting
Of course, it is essential to measure. We review the data generated by the podcast and prepare quantitative and qualitative reports to evaluate performance and assess changes in the creation and dissemination strategy.
What are the benefits of a podcast?
The podcast can be both the communication project itself that we approach as well as another piece of our brand’s communication strategy. Its format, ease of management and variety of resources make it an almost obligatory element for companies, professionals and public figures.
These are some of the major benefits of creating a podcast:
- Attractive and easy to consume content.
- Allows you to build relationships with your audience.
- Does not require a large initial investment.
- Communication and advertising tool.
- Versatility to distribute in social networks.
- Adapted to the rise of content and voice searches.
Podcasts FAQs
A podcast is a digital content format consisting of audio or video files that can be streamed or downloaded over the internet. Podcasts are typically episodic and cover a wide variety of topics, from entertainment to education.
To create a podcast, you need to plan your content, record and edit episodes, and then host them on a podcasting platform. Additionally, you should promote your podcast to reach your target audience.
The duration of a podcast can vary widely, from a few minutes to several hours. The ideal length depends on the content and your audience’s preferences, but most podcasts typically last between 20 and 60 minutes.
You can download a podcast through podcasting apps like Apple Podcasts, Spotify, Google Podcasts, or directly from the creator’s podcast website. Simply search for the podcast you’re interested in, select an episode, and look for the download option.
A podcast can serve purposes such as entertainment, education, information, or even as a marketing tool. It is used to share audio or video content with a specific audience.
The word “podcast” is a combination of “iPod” (an Apple device) and “broadcast” (transmission). Originally, podcasts were intended to be played on devices like the iPod, but now they can be listened to on a variety of devices.
You can talk about any topic that you are passionate about and believe will appeal to your audience. Podcasts cover a wide range of subjects, from news and culture to hobbies and life advice.
To record a podcast, you’ll need a good-quality microphone and audio recording and editing software. There are many options available, from affordable USB microphones to more professional recording equipment.
Google Podcasts is a Google application and platform that allows you to search for, listen to, and subscribe to podcasts on Android devices and the web.
Spotify Podcasts is a section of the music streaming platform Spotify dedicated exclusively to podcasts. It offers a wide selection of podcasts from different genres and topics.
Apple Podcasts is Apple’s app for listening to and discovering podcasts on iOS and Mac devices. It is one of the most popular platforms for accessing podcasts.
Ivoox is a Spanish podcasting platform that allows content creators to host and share their podcasts. It offers a wide selection of podcasts in various languages.
La Cueva de Moe - Incognito´s Vidcast
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