Branding Boost for startups
Many startups go through similar stages along their trajectory. One of the most critical is the moment when they make a leap in visibility or awareness. It is then when they stop being a good idea with a developed proposal to become reliable companies with a solid offer.
For the former, it is essential to have vision, technological capacity and knowledge, a team with which to move forward and financial support. For the latter, the product must be supported with more than just commercial effort: it requires a brand image, a unique discourse and the ability to reach target audiences.
We know how to identify startups’ needs
Incognito is the right partner to make that leap. We specialize in working with fast-growing, technology-based companies to align their marketing needs with the speed at which their business is evolving.
We know how to identify the needs and opportunities of startups to apply them in building their brand and narrative. We conceptualize, develop and drive your branding with a range of services tailored to your circumstances.
Why is branding important for a startup?
Startups usually have limited resources to grow in their early stages of development. They start with an idea to activate a minimum viable product from which to scale the business.
They need to accelerate sales generation and make their proposal attractive to both investors and their target audience. At this early stage, the time they have to build their image is minimal and they cannot give it the attention it requires.
However, going from a small and exciting project to a solid and evolving one requires a combination of elements, among which branding is fundamental.
It helps to reflect the proposal accurately, to give solvency to the company’s offer and to improve the company’s visibility in the eyes of the public of interest.
Branding is more than just a beautiful and modern image: it is the whole ecosystem of resources that define, unfold and articulate the company’s messages. What are you waiting for to take advantage of it?
The three dimensions of effective branding
The development of a branding process must take into account three important dimensions to build the image and the discourse or storytelling of the company in a successful way:
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The organisation's values
It is necessary to know on what essential aspects the company is based and which make it unique in its sector, beyond its business proposal.
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The company's personality
Every company develops its own distinguishable voice. What kind of person does the startup resemble? How does it speak and communicate, or how does it want to do so?
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The appearance of the company
The visual impact generates emotions and transmits messages immediately. The colours and shapes surrounding the brand are a fundamental part of a startup's branding.
How we boost startups at Incógnito
At Incógnito we are experts in defining and shaping the brand in all its dimensions. Do you want to know how are our Branding Boost processes for startups?
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Brand audit
We analyse the context of the startup, its proposal, discourse and competition. We evaluate the opportunities it has and the challenges it must face in order to develop an appropriate brand plan.
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Brand Session
We conduct a working session with the startup team and apply a methodology that allows us to clearly identify their values, personality and key messages, aligned with their business objectives.
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Development of naming
When necessary, we create or propose alternatives to the name of the company, its products or services, together with the rationale that helps to understand its meaning and sense.
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Brand development
We evaluate the knowledge acquired to modify, evolve or create from scratch, if necessary, a solid, current and useful commercial brand that has an impact on the consumer.
We generate brand guidelines that delimit the application and uses of the brand and its graphic resources, including corporate colours, typographies, basic documents and recommended uses of images.
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Storytelling
We define the narrative or corporate discourse, from the construction of the description of the company and its activity, to its business objectives.
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Definition of the action plan
We create a detailed document with the strategy, tactical actions, development phases and their objectives, and the measurement KPIs necessary to take the startup to the next level.
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Spokesperson training
We prepare the company's representatives to be able to adequately convey the organisation's discourse: its history, its offer and its differential aspects.
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Press and public relations office
We activate a press relations service aimed at generating opportunities for media impact through the generation of focus of interest, the positioning of spokespersons and the positioning of the brand associated with current news.
Want to know more about branding for startups?
If you want your startup to have a modern, 100% personalized and effective image, what are you waiting for to contact us?
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