Spokespeople training
Speaking well in public on behalf of a company or organisation does not depend on one’s natural talent.
The ability to manage verbal and non-verbal communication can be learnt, practised and improved.
At Incógnito, we specialise in designing and delivering spokesperson training courses for both mid-level staff and senior management.
We help you to be effective by communicating in a natural way.
How to talk to media and target audiences.
The media play a vital role in building, strengthening and even destroying the reputation of brands and individuals.
To build the best possible relationships with journalists, influencers and the community itself (the target audience), transparency, mutual respect and a grasp of the key principles of effective communication are essential.
In Incógnito’s spokesperson training courses, we prepare spokespeople for their public appearances. We help them to come across as natural in press interviews, online forums, in-person events and professional speeches.
At Incógnito, we aim to strike a balance between practical training through role-play scenarios and theoretical content that spokespersons can apply in the short, medium and long term.
In the last two years alone, we have trained over 300 professionals in the Spanish market, who have learnt how to craft their arguments and messages more effectively.
What are our spokespeople training courses like?
What do they solve?
- Help to cope with interviews.
- Structure basic messages.
- Solve difficult questions.
- Provide headlines.
- Contribute to generating news.
- Encourage empathy with target audiences.
- Correct communication errors.
- Minimise crisis.
Theoretical training
The spokesperson training course comprises a theoretical component and a practical component.
The theoretical section begins with an analysis of the fundamental aspects of communication. It examines the media landscape and recent developments within it, the working environment of journalists, and the conditions necessary for news production.
This part of the course also covers the factors that influence the sharing of news on social media. In this way, we help participants understand the world of journalism and how journalists carry out their work, providing them with useful information to help them prepare for future interviews and public appearances.
Practical training
The practical part of the spokesperson training course focuses on applying the verbal and non-verbal communication techniques covered previously.
We conduct mock face-to-face interviews, which are video-recorded and subsequently reviewed with each participant.
Everyone can therefore put into practice the tips and advice we have given you, playing to their strengths and concealing their weaknesses.
Here, we help spokespersons take corporate messages and transform them into a personal and relevant voice for the media. As part of this process, we advise each spokesperson on their dealings with journalists and on key interview techniques.