Press and PR office
At Incógnito we understand the relationship between companies and the media because we come from a Press Office and Public Relations (PR) background.
We have been innovating for 25 years to know that public relations services are not the same as they were years ago.
Modern PR must be agile, flexible and controlled. Useful, in short. We know that PR (Public Relations) is relevant for corporate communication and brand positioning in the market.
PR services
We provide press office services to medium-sized companies, multinationals, start-ups and IBEX-35 companies, because we understand that credibility is built with a good -and healthy- relationship with journalists and the media.
Our public relations services include:
- Corporate communications consultancy.
- Definition, optimisation and drafting of basic corporate messages.
- Drafting and distribution of press releases to target journalists.
- Management of media interviews.
- Drafting of press releases and opinion articles.
- Organising and convening press conferences and meetings with the media.
- Search and detection of special reports in the media, in order to favour the appearance of our clients in them.
- Follow-up of the impact obtained in the media (also called press clipping).
Trying to do things the same-as-always is not to understand neither the companies’ stakeholders nor the journalists. And, of course, not understanding the clients of communication agencies. Dealing with stakeholders should be based on collaboration and recognition of the role of the media and the professionals who work in them.
Public relations FAQs
Public Relations, commonly known as PR, is a strategic discipline that focuses on managing and maintaining positive communication between a company or organisation and its key audiences, including customers, the media, investors and the general public.
Public Relations plays a key role in building a positive and trustworthy image for your company. They help you build a good reputation, improve your brand visibility, manage communication crises and establish strong relationships with your stakeholders.
In the digital age, a company’s reputation is more vulnerable than ever. PR is crucial for managing online presence, engaging with audiences on social media and ensuring that key messages reach the right audiences.
PR works closely with the media to identify coverage opportunities and ensure that relevant news about your company reaches the right journalists and media.
A successful PR strategy can improve the perception of your company in the marketplace, attract new customers, strengthen investor confidence and help establish your industry leadership.
The success of a PR campaign can be measured by analysing media coverage, increased social media presence, public opinion tracking and impact on business metrics such as sales growth and customer acquisition.
The process of implementing a PR strategy involves initial research and planning, identifying key messages, creating relevant content, distributing press releases, following up with journalists and analysing results to make adjustments.
Incognito stands out for its strategic and personalised approach to each PR campaign. We have an experienced team of communications and public relations professionals ready to design tailor-made solutions to boost your company’s success.
The Public Relations professional performs a number of key functions, including managing a company’s external and internal communications, strategic planning of PR campaigns, media liaison and reputation crisis management.
Managing external communication involves establishing and maintaining positive relationships with a company’s external audiences, such as customers, suppliers, business partners and the media. The aim is to convey key brand messages and maintain a positive image to the audience.
Internal communication refers to the way in which Public Relations is responsible for maintaining effective communication with the company’s employees. This includes sharing relevant information, maintaining good communication between different departments and ensuring that all employees are aligned with the company’s mission and values.
A public relations officer is responsible for planning and developing effective PR strategies that align with the company’s business objectives. This involves identifying communication opportunities, defining key messages and determining the most appropriate channels to reach the target audience.
Coordination with the media is essential to obtain positive and relevant coverage for the company. A Public Relations Officer builds relationships with journalists and the media, sends out press releases, arranges interviews and acts as a spokesperson for the company on relevant occasions.
In times of crisis, a PR person has a key role in managing communication to protect the company’s reputation. This includes communicating transparently with stakeholders, providing accurate information and handling the situation with agility and accountability.
What we do?
- We offer communication, press and public relations services. We monitor the conversation and sentiment in digital media to prevent and manage crises.
- If you want to know more, fill in our form. We are fast and discreet.
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