The independent agency will be responsible for OMAT’s media relations and 360° communication strategy, with the clear objective of positioning OMAT as a certification body specialising in the training and skills accreditation sector.
Incognito, an independent communications and marketing agency, has been chosen by OMAT, a certification entity with more than 30 years of experience, to work together to position the company as a benchmark in its sector.
In a context marked by an active population with 52% of professionals without accredited skills and with an increasing arrival of foreigners, OMAT positions itself as a facilitator of regulation through training, offering the population both training and professional progression.
The partnership between Incognito and OMAT aims to reinforce the notoriety of the certification body, as well as to position it as a reference among training centres in order to reach new audiences.
This agreement represents a further step for Incognito in the education sector, reinforcing its knowledge in this market hand in hand with OMAT, with whom it shares its interest in training and social transformation.
“Positioning ourselves in the Education sector is an important step and even more so with OMAT, a company with great experience and with which we share an interest in social transformation and the future of students. We are delighted that OMAT has chosen us as a partner“, says Jorge López, CEO of Incógnito.
