Programmatic Advertising

Do you know what Programmatic Advertising is? Did you know that you can run effective programmatic marketing campaigns without having to be a large advertiser?

Did you know that you can acquire valuable advertising space, even if you are a business-to-business (B2B) company, a medium-sized brand, or a regional brand?

At Incognito we help you to carry out your programmatic buying campaign, even if you are a medium-sized company or your budgets do not add up to the hundreds of thousands of euros that large companies manage.

Years ago, these technologies were reserved for large companies. Now, programmatic has been democratized and is available to almost any brand. We take care of everything: from creative development to segmentation and campaign management.

What is Programmatic?

Programmatic advertising is an advertising buying model that is based on automation technology and machine learning.

Basically, programmatic buying allows us to place ads in a machine and it places our ads in the chosen media, allowing an amazing audience segmentation.

We can segment by age, gender, tastes, geographies, or Internet surfing behaviour. The targeting possibilities are wide.

How does Programmatic Advertising work?

On the Internet, the media offer most of their advertising inventory on Real Time Bidding (RTB) platforms. These platforms manage the advertising space available to the media and offer it to advertisers to bid for.

Advertisers bid -in real time- for the ads that the media make available to them. These media can be large business or generalist newspapers, television portals or small specialized blogs, which can be very interesting for your potential customers.

Programmatic buying is the technology that allows you to bid and place these ads in digital media in an automated way. Through machine learning algorithms, we can always find the best spaces at the best price, optimizing the profitability of our advertising campaign. The human being intervenes in the creativity of online campaigns, in the segmentation of media and to ensure that the ads that have the best impact are used more and reach the largest number of people interested in what they offer.

The application of this advertising allows us to segment with a precision never seen before, to access media in other markets or to use Artificial Intelligence (AI) to optimize campaigns and measure all results down to the smallest detail. And, in addition, time is saved when planning and deploying campaigns.

Advantages of Programmatic Advertising

  • Segment with great precision. To achieve the best results, we help you in the segmentation of your audiences to impact effectively.
  • Access to those premium media of relevance for your audiences and at an affordable cost. Also access niche media or sectorial blogs.
  • Use Artificial Intelligence to optimize campaigns faster and more effectively.
  • Measure results in detail, maximizing return on investment (ROI).

What is a Programmatic Campaign worth?

The uses we want to give to programmatic marketing are no different from those pursued by any other marketing or communication tactic.

  • Increase traffic to your website to promote sales or notoriety.
  • Improve credibility or consideration for your brand, making it more visible where your potential customers or other stakeholders are.

Do you want to know more about Programmatic?

Sounds good, doesn’t it? If you are thinking about doing your programmatic marketing campaign, fill out our form.

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