In this episode of La Cueva de Moe, we chat with Solange Cummins, one of the professionals who has helped shape the modern tech communications sector in Spain. Throughout the conversation, we look back at her career, from her early days in journalism to the launch of Text 100 in Spain, via her experience at major tech companies.
The central theme of the episode is a question that runs through the entire conversation: what happens when technology replaces personal relationships rather than complementing them? Solange’s answer is clear — relationships remain the key asset for any communications professional, and artificial intelligence is only valuable when used judiciously, not as a substitute for thought.
We discuss:
What skills technical and communications professionals need today
How to build a career in communications driven by curiosity
What has really changed in corporate communications
Why personal relationships remain key
What role generative AI plays in communications agencies and departments
How to automate processes without losing the human touch