The project, now in its third season, has become the most-followed Spanish video podcast in the sector and is establishing itself as a reference space for corporate communication and marketing professionals.
With barely three years of history, the podcast “La Cueva de MOE,” created by independent communications agency Incógnito and specialising in corporate communication and marketing, has just surpassed 30,000 subscribers on its YouTube channel. This milestone, combined with more than 600,000 accumulated views across all its channels, 2,500 hours of watch time, and an audience of Spanish-speaking communication professionals gaining more than 15,000 new viewers each month, has made La Cueva de MOE the most-followed podcast produced in Spain in this sector. Also available on platforms such as Spotify and Apple Podcasts, “La Cueva de MOE” was created with the aim of generating a space for conversation and reflection on the main challenges facing communication, marketing and corporate reputation. Across its three seasons and more than 20 episodes, it has brought together executives and leading figures from the sector, including communication, marketing and business leaders from companies such as Donte Group, Cabify, DHL, Revolut, Blablacar and Better Balance, among many others.
The podcast’s growth over the past year reflects Incógnito’s commitment to a strategy built on specialised content and shared knowledge. To this end, the podcast has become a tool for giving visibility to the trends transforming corporate communication and for connecting with professionals, executives and brands interested in understanding the evolution of their field.
“When we launched La Cueva de MOE, we wanted to experiment with a format that would let us go beyond conventional communication. We wanted to create a space to open up necessary debates and, in turn, learn from the best professionals in the sector. Three years on, seeing that this bet has helped build a community of more than 30,000 subscribers confirms that creating and distributing knowledge through content remains one of the best ways to position a brand and make it relevant,” says Carlos Molina, co-founder and CEO of Incógnito.
Over these years of running the podcast, the experience gained has allowed the agency to identify some of the factors that make the difference when it comes to building a strong social media presence. Incógnito highlights five keys to working on brand positioning:
1. Have a recognisable value proposition. Before thinking about formats or algorithms, brands must answer an essential question: what can they offer that is different.
2. Create content that adds value. Audiences look for information, learning and inspiration. Useful content builds trust, authority and more engaged communities.
3. Adapt content to each platform. Every social network has its own language, formats and expectations. Platforms such as TikTok, LinkedIn and Instagram help amplify the reach of podcast episodes through short clips adapted to their format.
4. Commit to consistency. Positioning is not built through one-off actions, but through a sustained strategy that combines regularity, quality and coherence.
All of the above allows Incógnito to reaffirm its commitment to content as a tool for positioning and thought leadership, consolidating “La Cueva de MOE” as a relevant space for conversation on corporate communication and marketing in Spanish, while reinforcing its strategy of generating useful knowledge for professionals, companies and institutions.