Although August is usually associated with relaxation and a general slowdown, in the world of corporate communication this month becomes a valuable opportunity for communication agencies. It is the perfect time to strategically position our clients ahead of their competition before the arrival of September.
At Incógnito, we understand that this period is not a simple hiatus in activity, but a fertile ground to prepare a robust media exposure for the last part of the year. For this reason, a constant and effective communication strategy is required to make the most of every opportunity that summer offers.
Summer and communication: how agencies operate in August
1. Strategic planning:
As early as July, we begin to weave a summer strategy that includes scheduling, developing and preparing content ready for client approval in August. During this month, we make sure that everything is managed and published correctly, keeping the communication fresh and relevant.
2. Thorough updating of the databases for September:
In an ever-changing media world, where new journalists emerge or change companies, roles alter and approaches evolve, keeping a database up to date is crucial. The continuous updating of our lists of journalists allows us to keep abreast of all the latest developments in the sector, which is the secret behind a truly effective communication strategy.
3. Generation of fresh content:
While in some sectors summer is a time to keep a low profile, for others it is the perfect opportunity to shine. In August, we get creative and design light-hearted, engaging and entertaining content that keeps brands fresh in the minds of their audience.
4. Development of strategic proposals:
August is the ideal time to think big and plan actions for the last months of the year. Based on the briefing we develop an internal content calendar. We leverage informative approaches and fresh angles to propel our clients forward, ensuring they are ready to excel in the final stretch of the year.
In short, August is a month full of opportunities for communication agencies. While many rest, we use this time to plan, create and adjust our strategies, ensuring that our clients are in a strong position for the rest of the year.
With a combination of strategic planning, updating databases, generating light and current content, and formulating innovative proposals, we ensure that the brands we manage not only stay relevant, but also stand out in a competitive marketplace. So while August may seem like a quiet month, for us it is a period of intense activity and preparation for future success.
