Prompt: the art of suggesting answers to generative artificial intelligence
13 February 2023
When I was a child, the phrase of a little poster that an aunt of mine had in her bedroom stuck in my mind. On
Category: Communication
Menu
Podcast: which format is better audio or video?
1 February 2023
A week ago my laptop was stolen along with all my belongings and I was about to finish what would become this #NotaMentalNote post. My
Why social media has given way to recommendation media
13 January 2023
2023 may be the year we see the end of social media as we know it. The idea is not my own, although I have
The key features of ChatGPT and generative artificial intelligences: risks and limitations
29 December 2022
Artificial intelligence (AI) was not installed among us in 2022, but it did become a popular concept. By “popular” we mean that it went from
5 marketing and communication trends to watch in 2023
23 December 2022
A few days before the end of a very productive, challenging and differentiating year in many aspects, we have asked our director, Carlos Molina, to
5 common mistakes in press relations from corporate communications
1 October 2022
If your company actively communicates corporate messages to the media, you should remember that journalists have a job to do, and it is not to
How to know that your communications agency isn’t working
31 August 2022
Working with a communications and marketing agency is the best way to boost your company’s success. However, sometimes things don’t work out. If you’re unhappy
Company branding: 3 basic elements to take into account
24 August 2022
Building the brand or branding is one of the first aspects to be addressed when a project is launched. What will it look like? How
How to choose a communications agency
23 August 2022
Choosing the right agency to support the marketing, advertising or public relations department is one of the most important decisions facing a CMO (Chief Marketing
5 reasons why you need spokespeople training
10 August 2022
Facing the media, an audience of professionals in your sector or a meeting of colleagues in your company is often not easy. Finding the right
Spokesperson training for startups: When is it necessary?
28 June 2022
Let’s face it. Not everyone knows everything. Our startup is doing great, our founders are brilliant, and we have enough funding to grow and blow
Demand generation and lead generation – what’s the difference?
9 June 2022
For our new mental note, we wanted to dig a little deeper into what are the big differences between demand generation and lead generation. These
What is storytelling for? Types of storytelling and their characteristics
31 May 2022
Why do companies need storytelling? This is a good question, as we have been hearing a lot about this concept lately. But before we look
Tips for choosing a communications agency
24 May 2022
In this new entry of “Nota Mental” (Incógnito’s blog) we are joined by some of the main communication managers in the current ecosystem to tell
It’s the Reputation (not the Brand), stupid!
11 February 2022
Now that spin doctor and political series are all the rage on the platforms (I like the French Les Hommes de l’ombre the most), I
Miguel Ángel Uriondo, author of ‘La píldora Serrahima’: “Pedro is the Nadal of business”.
8 February 2022
What follows is an interview with Miguel Ángel Uriondo. You will probably know him from previous stages as the intrepid technology and business journalist in
How to improve your company’s internal communication
1 February 2022
A couple of weeks ago we talked about internal communication and its importance in any company. If you haven’t read it, don’t worry, you can
Tools, techniques and technologies that facilitate internal communication
14 January 2022
The growth and development of technology, social networks and the constant creation of applications and management tools have transformed and facilitated internal communication in companies
3 examples of internal communication
7 January 2022
The way we talk to ourselves affects our behaviour and the image we convey to others, as does the way we talk to others. internal
How to approach rebranding from an internal communication perspective
5 January 2022
Rebranding. Change of brand image. New corporate identity. They are similar terms, which we tend to confuse with something aesthetic and superficial such as a
