Incognito: The B2B digital marketing and communications agency with 25 years of experience
Marketing is an essential part of any business, but it is especially important for B2B companies.
According to a Harvard Business Review study, companies that invest in B2B marketing are 60% more likely to succeed than those that do not.
We will explore different types of B2B marketing, the importance of this strategy and how Incognito, an agency with 25 years of experience, can help you achieve your business goals.
Types of B2B marketing
There are several types of B2B marketing that can benefit companies. Some of the most common ones are:
Content marketing involves creating and distributing relevant and engaging content to a company's target audience. This approach seeks to establish brand authority and trust by providing valuable and educational information.
Social media marketing is about using social platforms to connect with potential customers and clients. These networks offer opportunities for direct interaction, promotion of products and services, and relationship building with the audience.
Email marketing involves sending emails to prospects and customers with relevant information and special offers. This strategy allows for direct and personalised communication with the audience.
Pay-per-click marketing involves running online advertisements that appear when users search for keywords related to a company's products or services. This approach provides immediate visibility and precise control over the advertising budget.
Find the right agency to meet your objectives
B2B marketing can be a powerful tool to help companies achieve their growth objectives.
If you are looking for an experienced B2B digital marketing and communications agency that can help you achieve your business goals, don’t hesitate to contact us today. We will be happy to help you develop a customised digital marketing and communication strategy that is both effective and cost-efficient.
The importance of B2B marketing backed by statistics
Here are some statistics and data that support the importance of B2B marketing:
– 81% of B2B decision makers say that content is an important factor in their purchasing decision.
– 70% of B2B buyers start their purchasing process online.
– 67% of B2B buyers say they are more inclined to do business with a company that provides high quality content.
Incógnito B2B marketing and communications agency
Incognito is a B2B digital marketing and communications agency with 25 years of experience. We help companies achieve their growth objectives through a customised digital marketing and communication strategy. We offer a wide range of services, including:
We work with our clients to understand their specific needs and objectives, and then develop a strategy that is effective and cost-efficient. We are also committed to measuring the results of our campaigns so that our clients can see the return on their investment (ROI).
Frequently Asked Questions: B2B Marketing FAQs
A B2B agency is a company that helps other companies market their products or services to other companies. B2B agencies offer a variety of services, such as content marketing, social media marketing, email marketing and search engine optimisation (SEO).
B2B marketing can offer a number of benefits for companies, including:
– Increasing sales
– Improving brand visibility
– Generating qualified leads
– Building relationships with potential customers
– Obtaining market information
There are many different types of B2B marketing, but some of the most common are:
– Content marketing: creating and distributing relevant and engaging content for a company’s target audience.
– Social media marketing: using social media to connect with potential customers and clients.
– Email marketing: sending emails to prospects and customers with relevant information and special offers.
– Pay-per-click (PPC) marketing: publishing online advertisements that appear when users search for keywords related to a company’s products or services.
Popular B2B marketing tools include:
– Customer relationship management software (CRM)
– Marketing automation software
– Content marketing software
– Social media marketing software
– E-mail marketing software
To create a successful B2B marketing strategy, it is important to consider the following steps:
1. Define your target audience.
2. Identify your marketing objectives.
3. Develop a marketing plan.
4. Implement your marketing plan.
5. Measure the results of your marketing plan.