Creating powerful digital experiences
At Incognito, we understand that your website is more than just an online shop window.
It is a meeting point between your brand and your customers, often the first impression they have of your business. That’s why we are focused on designing and developing websites that are not only visually appealing, but also offer an exceptional user experience.
Why is a high quality website essential?
With the rise of the digital age, having an effective online presence has become essential to the success of any business.
According to 2023 data, more than 85% of consumers conduct online research before making a purchase, and nearly 75% judge a company’s credibility based on the design of its website.
5 Tips before tackling the redesign of your corporate web site
Before you jump into the design of your new website, here are some tips to help you maximise the impact of your online presence:
1. Define your goals:
Before you start, it is essential that you are clear about what you want to achieve with your website. Want to generate more sales? Increase brand awareness? Make customer service easier?
2. Know your target audience:
To create an effective website, it is crucial to understand who you are targeting. Who are your ideal clients? What are their needs and preferences?
3. Keep the design clean and attractive:
A cluttered website can confuse visitors and diminish their user experience. On the other hand, a clean and attractive design can improve the perception of your brand and make visitors stay longer.
4. Optimise for SEO:
To be found by your potential clients, it is crucial that your website is optimised for search engines. Make sure you use relevant keywords and create quality content.
5. Ensure accessibility:
Your website should be easy to use and accessible to all users, regardless of their skill level or the technologies they use.
How we develop web projects at Incognito
Every web project is unique, and at Incognito we have perfected a robust and proven process that guarantees consistent, high quality results. Here we show you how we approach the development of a web project.