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Internal Communication planning and management

One of the most important organisational resources, if not the most important, are the people who form part of them.

A company’s professionals are its differential value, which is why retaining, promoting and developing internal talent is of vital importance to consolidate a company.

Corporate Culture

The construction of the corporate culture, i.e., the set of values, mission, vision and purpose, has in internal communication its fundamental instrument for the transmission of knowledge, encouraging collaboration between people and the implementation of dynamics that reinforce employees around common objectives.

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Evolution of Internal Communication

Since the second half of the 19th century, internal communication has developed as a discipline linked to the management of organisations and with its own procedures and methodologies, aligned with corporate communication but oriented towards employees.

We can identify different stages in the evolution of this discipline, its range of scope and service field:

  1. At first, internal communication was conceived as an extension of external communication,focused on the people in the company. Its intention was to keep employees informed of their company’s activities. This is how the first corporate magazines began.
  2. In the first quarter of the 20th century, the discipline of internal communication became professionalised. The first experts in the field and the first academic works on the subject appeared.
  3. In the following decades, internal communication became consolidated in organisations and was structured around Human Resources departments.
  4. In the 1960s and 1970s, internal communication focused on the role of management, with a commitment to transparency and sincerity on the part of top executives.
  1. The 1990s saw the emergence of the concept of the “engaged employee”.. This was the time of approaches such as corporate culture as a compendium of the immovable essence of the people who form part of the organisation.
  2. The digitalisation of work processes brings with it the emergence of internal communication tools such as intranets and corporate social networks.
  3. The socialisation of communication ultimately diversifies the internal communication ecosystem. There are more channels, more media and more aspects that influence the internal transmission of corporate messages.
  4. As a result of the previous point, the emergence of brand ambassadors and internal influencers, one of the most prominent phenomena in the world of internal communication, stands out.

What is the role of Internal Communication?

Internal communication has been expanding its functions and scope. Today, sometimes on the fringes of and sometimes reporting to HR management, it covers areas such as the following:

  • The communication of practical information for employees.
  • The management of internal communication channels, digital or not.
  • The dynamisation of activities aimed at employee participation.
  • The integration of employees in the dynamics of corporate communication.
  • An Internal crisis communication.
  • Management of internal social networks and employee-oriented social profiles.
  • Attracting, promoting and retaining talent through communication channels and tools.
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Our Internal Communications Services

Incógnito’s professionals have experience, with SMEs and large multinational corporations, in the development of initiatives in the field of internal communication. Our services include the following:

  • Definition and development of internal communication plans.
  • Development of programmes to promote corporate culture.
  • Management of digital channels for internal communication: intranets, internal social networks, generic social networks, newsletters, websites, blogs, etc.
  • Generation of content for internal audiences.
  • Definition and development of corporate events for employees.
  • Activation of actions for internal talent: creativity and execution.
  • Definition and activation of brand ambassador programmes.
  • Definition and activation of influencer programmes (internal influence).
  • Development of ingagement projects (internal social communities).
  • Development of brand manuals (internal branding) and internal communication.
  • Training programmes for training in communication skills for employees.
  • Spokesperson training.
  • Crisis communication aimed at employees.
  • Development of personal branding and content for managers (personal branding).

What we can do for you

  • We help define and execute the internal communication plan, be it for a B2B company, a multinational, a FMCG company or an institution, using both conventional and digital channels.
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