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Tag: Corporate Communication

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responder entrevista medios_ media interviews

How to respond well to a media interview: keys to being an effective spokesperson

17 March 2025
Storytelling Corporativo

The five narrative plots applied to corporate storytelling

13 December 2023
5 razones por las que necesitas una formación de portavoces

5 reasons why you need spokespeople training

10 August 2022
La mejor estrategia de TikTok

What is the best strategy for success in TikTok?

9 August 2022

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En capítulos anteriores

  • How to move from content optimisation to building brand identity 27 April 2026
  • Crisis is not a one-off event: when the communication system intensifies 24 April 2026
  • Media relations in the age of overexposure 22 April 2026
  • The Invisible Cost of Communicating in a Fragmented Way 20 April 2026
  • The brand as a mental construct 8 April 2026
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