Prompt: the art of suggesting answers to generative artificial intelligence
When I was a child, the phrase of a little poster that an aunt of mine had in her bedroom stuck in my mind. On
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When I was a child, the phrase of a little poster that an aunt of mine had in her bedroom stuck in my mind. On
A week ago my laptop was stolen along with all my belongings and I was about to finish what would become this #NotaMentalNote post. My
2023 may be the year we see the end of social media as we know it. The idea is not my own, although I have
Artificial intelligence (AI) was not installed among us in 2022, but it did become a popular concept. By “popular” we mean that it went from
A few days before the end of a very productive, challenging and differentiating year in many aspects, we have asked our director, Carlos Molina, to
A couple of months ago we shared with you in Nota Mental 4 tools that were going to change your day to day at the
Working with a communications and marketing agency is the best way to boost your company’s success. However, sometimes things don’t work out. If you’re unhappy
Building the brand or branding is one of the first aspects to be addressed when a project is launched. What will it look like? How
Choosing the right agency to support the marketing, advertising or public relations department is one of the most important decisions facing a CMO (Chief Marketing
At this point in 2022, we don’t think it is necessary to comment on or explain the success of TikTok as a social network. However,
In our Mental Note we love to share all the latest news from the world of communication and marketing. Furthermore, we want to use this
The future of AI in marketing The future of Artificial Intelligence (AI) in marketing is looking bright because it offers so many possibilities for agencies,
For our new mental note, we wanted to dig a little deeper into what are the big differences between demand generation and lead generation. These
In this new entry of “Nota Mental” (Incógnito’s blog) we are joined by some of the main communication managers in the current ecosystem to tell
Over the last few years we have observed a trend from which almost no company or association is spared: Rebranding. For this reason, at Incógnito
Working in a multinational marketing and communications agency is one thing; starting an independent digital marketing agency is another. Being a senior European official and
Demand generation is very important to increase sales, achieving a good positioning as a reference in your target market. But what exactly is demand generation?
Keys that explain the advantages of choosing a small marketing agency over multinationals or large national consultancies.
Christmas is here. And with it come the best Christmas advertising campaigns, ready to surprise us. The streets shine with their Christmas lights. The stores
Summer boosts consumers’ use of social media. Read our tips on how to get the most out of social media over the summer.
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