Prompt: the art of suggesting answers to generative artificial intelligence
13 February 2023
When I was a child, the phrase of a little poster that an aunt of mine had in her bedroom stuck in my mind. On
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Podcast: which format is better audio or video?
1 February 2023
A week ago my laptop was stolen along with all my belongings and I was about to finish what would become this #NotaMentalNote post. My
Why social media has given way to recommendation media
13 January 2023
2023 may be the year we see the end of social media as we know it. The idea is not my own, although I have
The key features of ChatGPT and generative artificial intelligences: risks and limitations
29 December 2022
Artificial intelligence (AI) was not installed among us in 2022, but it did become a popular concept. By “popular” we mean that it went from
5 marketing and communication trends to watch in 2023
23 December 2022
A few days before the end of a very productive, challenging and differentiating year in many aspects, we have asked our director, Carlos Molina, to
3 interesting tools you should check out if you work in a marketing agency (Part 2)
18 November 2022
A couple of months ago we shared with you in Nota Mental 4 tools that were going to change your day to day at the
How to know that your communications agency isn’t working
31 August 2022
Working with a communications and marketing agency is the best way to boost your company’s success. However, sometimes things don’t work out. If you’re unhappy
Company branding: 3 basic elements to take into account
24 August 2022
Building the brand or branding is one of the first aspects to be addressed when a project is launched. What will it look like? How
How to choose a communications agency
23 August 2022
Choosing the right agency to support the marketing, advertising or public relations department is one of the most important decisions facing a CMO (Chief Marketing
What is the best strategy for success in TikTok?
9 August 2022
At this point in 2022, we don’t think it is necessary to comment on or explain the success of TikTok as a social network. However,
4 curious tools you should know if you work in a marketing agency (Part I)
5 August 2022
In our Mental Note we love to share all the latest news from the world of communication and marketing. Furthermore, we want to use this
The future of AI in marketing
24 June 2022
The future of AI in marketing The future of Artificial Intelligence (AI) in marketing is looking bright because it offers so many possibilities for agencies,
Demand generation and lead generation – what’s the difference?
9 June 2022
For our new mental note, we wanted to dig a little deeper into what are the big differences between demand generation and lead generation. These
Tips for choosing a communications agency
24 May 2022
In this new entry of “Nota Mental” (Incógnito’s blog) we are joined by some of the main communication managers in the current ecosystem to tell
Rebranding: Success stories from recent years
17 May 2022
Over the last few years we have observed a trend from which almost no company or association is spared: Rebranding. For this reason, at Incógnito
My first months working in a freelance marketing agency
1 April 2022
Working in a multinational marketing and communications agency is one thing; starting an independent digital marketing agency is another. Being a senior European official and
What is demand generation and how to activate it?
14 February 2022
Demand generation is very important to increase sales, achieving a good positioning as a reference in your target market. But what exactly is demand generation?
Why I chose a small agency
27 January 2022
Keys that explain the advantages of choosing a small marketing agency over multinationals or large national consultancies.
The 7 Best Christmas Ad Campaigns of 2021
22 December 2021
Christmas is here. And with it come the best Christmas advertising campaigns, ready to surprise us. The streets shine with their Christmas lights. The stores
How to improve your social networks in summer
21 June 2021
Summer boosts consumers’ use of social media. Read our tips on how to get the most out of social media over the summer.
