3 curious tools you should know if you work in a marketing agency (Part 2)
18 November 2022
A couple of months ago we shared with you in Nota Mental 4 tools that were going to change your day to day at the
Tag: corporate identity
Menu
Minimalist branding: why logos are becoming simpler, plainer and more similar.
4 October 2022
You may have noticed the continuous rebranding announced by some of the world’s best-known companies. They all have one thing in common: more and more
Company branding: 3 basic elements to take into account
24 August 2022
Building the brand or branding is one of the first aspects to be addressed when a project is launched. What will it look like? How
What is storytelling for?
31 May 2022
Why do companies need storytelling? This is a good question, as we have been hearing a lot about this concept lately. But before we look
Tips for choosing a communications agency
24 May 2022
In this new entry of “Nota Mental” (Incógnito’s blog) we are joined by some of the main communication managers in the current ecosystem to tell
Rebranding: Success stories from recent years
17 May 2022
Over the last few years we have observed a trend from which almost no company or association is spared: Rebranding. For this reason, at Incógnito
It’s the Reputation (not the Brand), stupid!
11 February 2022
Now that spin doctor and political series are all the rage on the platforms (I like the French Les Hommes de l’ombre the most), I
Miguel Ángel Uriondo, author of ‘La píldora Serrahima’: “Pedro is the Nadal of business”.
8 February 2022
What follows is an interview with Miguel Ángel Uriondo. You will probably know him from previous stages as the intrepid technology and business journalist in
How to improve your company’s internal communication
1 February 2022
A couple of weeks ago we talked about internal communication and its importance in any company. If you haven’t read it, don’t worry, you can
3 examples of internal communication
7 January 2022
The way we talk to ourselves affects our behaviour and the image we convey to others, as does the way we talk to others. internal
How to approach rebranding from an internal communication perspective
5 January 2022
Rebranding. Brand rebranding. New corporate identity. They are similar terms, which we tend to confuse with something aesthetic and superficial such as a change of
Everything you need to know to measure internal communication
28 December 2021
What you don’t measure, you don’t know if it works. You don’t know if you have to adjust or if you have to make changes.
