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Tag: crisis management

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gestión de reputación de marca antes de una crisis

Tips on how to manage brand reputation before a crisis

23 de July de 2025
gestión de crisis reputacional

Reputational crisis: a problem that cannot be improvised

13 de February de 2025
gestión de crisis de comunicación

How a small fire turns into a blaze: situations that accelerate corporate communication crises

28 de October de 2024
Crisis reputacional

A look at brand reputation, crises and how we can solve them: the case of Chiara Ferragni

3 de April de 2024
Influencia digital y gestión de crisis

Digital influence and crisis management over a squid sandwich

25 de January de 2024

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In previous chapters

  • How to avoid greenwashing to communicate credible sustainability 30 de September de 2025
  • Media Coverage: How Can We Measure Its Real Impact? 27 de August de 2025
  • Vanity metrics on social media: what they are and how to use them in your digital strategy 22 de August de 2025
  • Nike and Atlanta 96: welcome to real guerrilla marketing 13 de August de 2025
  • To create or not to create, that is the question 6 de August de 2025
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