Today we are going to explain how behavioural marketing can boost your sales. Behavioural marketing is a technique that uses behavioural psychology and behavioural economics
Let me tell you a story. I have been involved in communication for years. In its many forms. Well. After thirty years in the trade,
The success or failure of social networks has usually been measured by the size of the community. If the number of users managed to scale
When I was a child, the phrase of a little poster that an aunt of mine had in her bedroom stuck in my mind. On
A week ago my laptop was stolen along with all my belongings and I was about to finish what would become this #NotaMentalNote post. My
2023 may be the year we see the end of social media as we know it. The idea is not my own, although I have
Artificial intelligence (AI) was not installed among us in 2022, but it did become a popular concept. By “popular” we mean that it went from
A few days before the end of a very productive, challenging and differentiating year in many aspects, we have asked our director, Carlos Molina, to
You may have noticed the continuous rebranding announced by some of the world’s best-known companies. They all have one thing in common: more and more
Working with a communications and marketing agency is the best way to boost your company’s success. However, sometimes things don’t work out. If you’re unhappy
Building the brand or branding is one of the first aspects to be addressed when a project is launched. What will it look like? How
Facing the media, an audience of professionals in your sector or a meeting of colleagues in your company is often not easy. Finding the right
At this point in 2022, we don’t think it is necessary to comment on or explain the success of TikTok as a social network. However,
In our Mental Note we love to share all the latest news from the world of communication and marketing. Furthermore, we want to use this
For our new mental note, we wanted to dig a little deeper into what the big differences are between demand generation and lead generation. These
In this new entry of “Nota Mental” (Incógnito’s blog) we are joined by some of the main communication managers in the current ecosystem to tell
Over the last few years we have observed a trend from which almost no company or association is spared: Rebranding. For this reason, at Incógnito
We all know that the current market in 2022 is saturated with offers and is increasingly competitive and demanding, so if you want to find
Demand generation is very important to increase sales, achieving a good positioning as a reference in your target market. But what exactly is demand generation?
Summer boosts consumers’ use of social media. Read our tips on how to get the most out of social media over the summer.
