One of the most important objectives when carrying out an online marketing campaign is undoubtedly to increase ROI (return on investment). Every business always seeks to monitor profit and return on investment indicators.
To do so, the company’s resources must be used efficiently and seek to recover part or all of the investment as much as possible.
The ROI in digital marketing campaigns is also an indicator that, in the advertising world, serves to know the results of a strategy. From Incognito, we give you all the information you need about this topic. Take note.
ROI is the economic value that has been generated as a result of the activities carried out in a marketing strategy. This is a measure of the performance of stocks in terms of the money invested and the resulting returns, and thus allows decisions to be taken to improve the performance of the stocks.
To this end, it is important to periodically review the ROI to see if the marketing strategy needs to be adjusted or if, on the contrary, it should be continued.
When the revenue earned is less than the investment, the tools of the strategy should be reviewed one by one before deciding which should be improved or acted upon. Here are 7 keys to increase the ROI of your business:
1. Know your audience
Before launching your online marketing plan or re-launching it, make sure you are clear about your goals, i.e. what you want to achieve with this strategy and that it is measurable. Only then will you be able to define what kind of efforts can be made to boost the growth of your business.
2. Use an effective content strategy
Create interesting, informative and entertaining content that resonates with your audience. Use different formats such as videos, infographics, blogs and podcasts to maintain interest and engagement.
3. Exploit social media
Social media is one of the most powerful ways to promote your brand and connect with your audience. Identify the most relevant platforms for your business and create a specific content strategy for each one. And of course, don’t forget to interact with your community and respond to their comments.
4. Create quality content
Digital marketing campaigns consist of various types of content, such as blog posts, podcasts, videos and images. By creating high quality, original content, you can ensure that you inform, educate and engage users, as well as drive them towards the end of the sales funnel.
5. Find the right audience
When starting a digital marketing campaign on social media platforms, companies generally want to reach all their target audiences through the same content.
When you really know your audience, you can predict their needs and wants with a greater degree of accuracy. This allows you to develop products, services and marketing content that offer a significant amount of value and drive your target audience to act.
6. Choose KPIs related to your goals
KPIs, or key performance indicators, are special metrics that show whether the marketing strategy we are implementing is achieving its objectives.
It is these indicators that will help us to know the degree to which we are meeting our objectives and the speed at which we are approaching them. Measurements will indicate whether improvements to the strategy should be implemented to correct any deviations.
7. Conduct tests to identify the best performing strategies
It is possible that, before you invest a considerable amount of money in your business marketing strategy, you may want to carry out small, inexpensive tests that will help you see if the route you are designing will be effective. You will also be able to identify at which stage the most conversions were generated.
Now all that’s left to do is to put these 7 keys into action to make your marketing campaigns a success. Don’t forget to define your objectives, analyse the results and make the most of all your content.