What is digital marketing?
Digital marketing is a set of strategies, techniques and tools that are applied in the online environment to promote and sell products or services.
It uses different means of communication, called channels, to reach consumers and offer them a satisfying and consistent brand experience. Digital marketing requires constant analysis of data, continuous adaptation to change and constant innovation in solutions.
Why do you need digital marketing?
Marketing is a must for any business that wants to succeed in today’s market. Some of the reasons why you need marketing are:
How can we help you?
At our marketing agency Incognito, we offer you digital marketing services, tailored to your needs and objectives. We conceive the marketing plan as a process that defines the actions that will give visibility to your offer or proposal.
We are experts in integrated marketing, content marketing, B2B marketing and digital marketing.
With customised strategies that combine different types of marketing and channels to reach your target audience in the most effective way.
We also take care of designing and executing digital advertising campaigns on social networks and other online media, optimising the return on investment. And not only that, we also help you create quality and relevant content for your audience, and develop a strong and differentiating brand image for your business.
Incognito's marketing services
Digital marketing is a set of strategies and techniques used to promote products, services or brands using digital media, such as the internet, social media, search engines and mobile devices.
Digital marketing offers a number of advantages, such as greater target audience segmentation, the ability to measure and analyse results in real time, the ability to reach global audiences and more cost-efficient investment.
Some of the most common strategies in digital marketing include SEO (search engine optimisation), online advertising (such as Google AdWords), content marketing, email marketing, social media marketing and influencer marketing.
SEO (Search Engine Optimisation) refers to the process of optimising a website to improve its visibility in search engines. It is important because it can drive organic and relevant traffic to the site, which can generate higher conversions and improve brand authority.
The time to see results in digital marketing can vary depending on several factors, such as the competition in the market, the strategy used and the investment made. It is generally recommended to take a long-term view and wait at least several months for significant results.
Some key metrics for measuring success in digital marketing include website traffic, conversions, bounce rate, time on site, return on investment (ROI), cost per acquisition (CPA), and open and click-through rates for email marketing campaigns.
Remarketing is a strategy that consists of showing personalised ads to people who have previously visited your website or interacted with your brand. It can benefit your business by reminding interested users of your offer and increase the chances of conversion.
Social media plays a key role in digital marketing, enabling direct communication with target audiences, promoting content, generating engagement, increasing brand visibility and obtaining instant feedback.