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Communication and Digital Marketing for Tourism

At Incognito, we understand the dynamism and complexity of the tourism sector.

In these times of constant change, we are aware of the challenges faced by marketing managers, commercial and communication managers in the tourism industry and sector.

These challenges are present at all levels, from mobility and passenger transport companies to hotel companies, hospitality specialists, tour operators and service companies.

Need advice on tourism marketing?

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Tourism sector statistics

GDP contribution
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*Data provided by the National Institute of Statistics.

Marketing comunicación Incógnito

Understanding your challenges

We know that every day you face challenges such as adapting to new technologies, maintaining brand visibility in an increasingly competitive market, managing online reputation, implementing effective content marketing strategies and the pressure to generate significant ROI with limited budgets.

In addition, we understand that, as a marketing and communications leader, you have additional concerns, such as:

  • Market relevance:

    Keep your tourism offer attractive and relevant in a constantly changing market.

  • Technology and digitisation:

    Embrace new technologies and use them to improve the customer experience and optimise your internal operations.

  • Sustainability:

    Address the growing demand for sustainable and environmentally friendly tourism experiences.

  • Regulation and policies:

    Navigate through local and international regulations and changing policies in the tourism sector.

Our experience and dedication has enabled us to help a wide range of companies in this sector, from airlines to hotels, hospitality tech companies and leisure parks, to overcome these challenges and thrive in this competitive environment.

In-depth knowledge of the Tourism Industry

The tourism sector is one of the most changing and innovative sectors in today’s world.

With the arrival of the digital age, tourism digital advertising spending has increased considerably as channels have diversified, both in terms of targeting and sales.

In fact, before the pandemic, digital advertising investment in the tourism sector grew by 13% in 2019 alone, a faster pace than in any other industry.

As the world has finally recovered from the effects of COVID-19, digital marketing trends such as personalisation, automation and data analytics have become more important than ever.

Tourism Marketing & Communication: why they are essential

Marketing and communication in the tourism sector are key components in the strategy of any company in the sector. Its main function is to understand and respond to customers’ needs and desires, as well as to adapt to market changes and trends, generating experiences that meet new consumer demands, which are becoming less and less similar to those of a decade ago. By investing in tourism marketing and communication, you can:

  • Boost your brand visibility:
    Tourism marketing can help you stand out in a saturated market, attracting new customers and retaining existing ones.
  • Highlight the value of your proposal:
    Show the difference between your service and that of your competitors and point out where your differential offer lies with the appropriate narrative.
  • Managing your reputation:
    Dealing with customers is vital in the world of tourism, and not only good experiences are generated, but also, occasionally, crises of different levels that can impact your image and the trust of users. Knowing what to do in such cases is critical.
  • Connect with your audience:
    Effective marketing and communication strategies allow you to establish a deeper and more meaningful relationship with your customers.
  • Adapt to change:
    The tourism sector is very dynamic. Tourism marketing can help you adapt to change and evolve with market trends.
  • Improve ROI:
    Good tourism marketing can increase bookings, improve customer loyalty and ultimately improve your ROI.
Communication and Digital Marketing services

At Incognito, we provide a variety of services that cover all communication and digital marketing needs in the tourism sector. Our services include:

Why choose Incognito?

At Incognito, our approach is simple: to make our clients successful.

If you are looking for an agency that understands your challenges, shares your passion for the travel industry, has experience and knowledge of the industry, and is committed to helping you achieve your goals, why not go Incognito?

Contact us to find out how we can help your business succeed.

You can revoke this consent and apply your rights to access, rectify, suppress, oppose, carry and limit the use of your data by writing to contact@factorincognito.com. or email our data protection officer rgpd@hidalgoasociados.com.

FAQs Marketing & Tourism

Marketing is essential in the tourism sector. It helps companies stand out in a highly competitive market, attract and retain customers, and adapt to changing market trends and demands. In addition, effective marketing can increase bookings, improve customer loyalty and ultimately improve return on investment.

Tourism marketing is a type of marketing that focuses on promoting tourism destinations, services and experiences. It involves a range of tactics and strategies that help attract tourists to a particular destination or service, and enhance their overall experience.

Tourism marketing can be defined as the set of strategies and tactics used to promote and sell products and services in the tourism sector. This can include a variety of activities, from advertising and public relations to digital marketing and online reputation management.

The marketing mix in the tourism sector refers to the combination of marketing tools that a tourism company uses to achieve its marketing objectives. This includes the 4 Ps of marketing: Product (the services or experiences offered), Price (what customers are willing to pay), Place (how and where the product is offered) and Promotion (how the product is communicated to the target audience).

Some tourism marketing strategies may include creating engaging and relevant content, using SEO and digital marketing to increase online visibility, managing customer relationships to improve satisfaction and loyalty, and implementing advertising and promotional campaigns to attract new customers.

A tourism marketing agency helps companies in the tourism sector to promote their products and services, attract customers and achieve their marketing objectives. This can include a variety of services, from planning and executing marketing and advertising campaigns to online reputation management and SEO optimisation.

Tourism and marketing are intrinsically linked. Marketing helps tourism businesses to attract customers, promote their products and services, and stand out in a highly competitive market. At the same time, the experiences and opinions of tourists can influence the marketing strategies of a tourism company.

Digital marketing in tourism refers to the use of digital platforms and tools to promote tourism products and services. This can include SEO, online advertising, social media marketing, email marketing, and content marketing, among other tactics.

A communication agency in the tourism sector is in charge of managing the communication of tourism companies with their target public. This may include creating and disseminating brand messages, managing media relations, crisis management, and training spokespersons, among other tasks.

At Incognito, we have a team of digital marketing experts who can help you optimise your online presence, reach your target audience and convert visitors into customers. Our services include SEO, online advertising, social media marketing, email marketing and content marketing, all tailored specifically for the tourism sector.

Incognito has worked with a variety of companies in the tourism sector, from airlines to hotels and hospitality tech companies. Our team is intimately familiar with the unique challenges and opportunities of the tourism sector, and we have helped our clients achieve their marketing and communications objectives.

At Incognito, we pride ourselves on our combination of tourism industry experience, world-class marketing and communication skills, and customer-centric approach. Our team is committed to helping our clients succeed and we strive to exceed expectations on every project. When you work with Incognito, you get a dedicated partner who is ready to help you achieve your goals.

At Incognito, we address the challenges of communication and marketing in the tourism sector through a combination of in-depth research and analysis, strategic creativity, and a deep understanding of the tourism landscape. We tailor our strategies to the specific needs of each client and employ the most effective tactics for each situation.

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C/ Padilla, 51
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