Caso de éxito Assa Abloy Entrance

ASSA ABLOY Entrance Systems case study

Increase search engine visibility and improve website traffic

The challenge

In the digital world, visibility is key. For ASSA ABLOY Entrance Systems, the door to success was opened, in this case, through a comprehensive optimisation of the positioning of the Spanish version of the ASSA ABLOY Entrance Systems product website.

The objectives of the year-long project were.

  • Increase search engines visibility.
  • Improve website traffic.
  • Contribute to boosting business activity and, therefore, to the direct generation of profit for the company.

Results

Organic Traffic
+ 0 %
Sessions
+ 0 %
Users
+ 0 %

Testimonial

“Thanks to Incognito we have seen a noticeable increase in search engine visibility. The collaboration with the agency has been very positive, we are very grateful for the results obtained in the SEO strategy”.

Alberto Barrantes
Marketing Manager ASSA ABLOY Entrance Systems Spain

Want to know how we did it?

The objective

ASSA ABLOY Entrance Systems was very clear about their goal: to raise awareness of its business and their innovative access solutions, and Incognito made several recommendations to the ASSA ABLOY Entrance Systems technical team for website implementations to increase the site’s loading speed and avoid Google penalties.

Other actions suggested and implemented included.

  • Removal of duplicate content.
  • Minification of JavaScript and CSS code.
  • Elimination of toxic backlinks.

The solution

At Incognito, we helped ASSA ABLOY Entrance Systems to:

An SEO strategy implemented that has proven to be very effective, contributing to an increase in the company’s online presence.
Through keyword research, content optimisation, improved website structure and technical optimisation, assaabloyentrance.com/en/en/ achieved:

  • Traffic growth
  • Improve search engine visibility
  • Increase user interactions on the website.

These results reinforce the importance of properly planning and executing an SEO strategy to help achieve business goals online.

Caso de éxito Assa Abloy Entrance
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About ASSA ABLOY Entrance Systems

ASSA ABLOY Entrance Systems is a Swedish multinational company that has become the largest global supplier of intelligent access solutions. It has a wide range of automatic pedestrian doors, industrial doors, security access control solutions and loading dock equipment.

The company serves a wide range of sectors and venues, from shopping centres to football stadiums. ASSA ABLOY Entrance Systems is present in nearly 70 countries and has a network of 52,000 professionals.

The website is managed locally, but under the guidelines of the global group. The website work was done for the local website in Spain.

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