Brite Payments, an innovative Swedish fintech specialising in account-to-account (A2A) payment solutions, faced the key challenge of establishing a strong presence in the Spanish market, a market that already has a number of e-payment service providers. In addition, the company needed to attract skilled talent to its newly opened Tech Hub in Malaga, its second largest office in Europe after its headquarters in Stockholm.
To overcome these challenges, an effective communication strategy was key to not only position Brite Payments as a benchmark in payment technology, but also to enhance its visibility as an attractive employer. To this end, the company entrusted the communications agency Incógnito, which, with its experience in the sector, developed a launch plan focused on brand awareness and media coverage in the main economic, national and technological media. In record time, the strategy succeeded in placing Brite Payments on the radar of the Spanish market, achieving its visibility and positioning objectives.
‘The partnership with Incognito was crucial to our successful landing in the Spanish market. Their strategic approach and knowledge of the fintech sector allowed us to quickly position ourselves as a leader in A2A payment solutions in the media and generated very positive attention for our growing technology centre in Malaga’.
The main objective of the collaboration was to gain visibility and credibility in the Spanish market, positioning Brite Payments as the best alternative for instant account-to-account (A2A) payments.
Incógnito, with extensive experience in communication for the fintech sector, was selected to carry out the launch of the company in Spain. To do so, we became Brite Payments’ press office, coordinating with the company’s communication department (in Germany, in its case).
To achieve this goal, Incognito approached a strategy that combined the management of strong relationships with key journalists in Spain, the adaptation of corporate messages to the reality of the Spanish market and the effective distribution of news content.
Our approach was comprehensive, ranging from managing global corporate messaging, to local messaging and one-to-one interviews with the company’s CEO, Lena Hackelöer, to promote the value proposition at both the product and job opportunity level.
