Brite Payments launches in the Spanish market

Case study:
Brite Payments

Brite Payments, an innovative Swedish fintech specialising in account-to-account (A2A) payment solutions, faced the challenge of landing and positioning itself in the competitive Spanish market.

The company, known throughout Europe for its advanced technology and focus on transaction efficiency, was looking not only to raise awareness of its brand and products in Spain, but also to expand its team at its newly opened Tech Hub in Malaga, which has become its second largest office in Europe, after its headquarters in Stockholm.

To achieve these objectives, Brite Payments relied on the communication agency Incógnito which, thanks to its extensive experience, developed a plan for the launch and landing of the fintech in the national market.

In record time, Incógnito achieved the established objectives: coverage in the main economic, national and technological media (T1), notoriety and brand awareness among the different target audiences.

The challenge

Brite Payments’ main challenge was to establish a strong presence in the Spanish market, a market that already has a number of e-payment service providers. In addition, the company needed to recruit local talent for its Tech Hub in Malaga, in a highly competitive environment for skilled technology professionals.

These challenges required an effective communication strategy that would not only highlight Brite Payments’ competitive advantages, but also increase its visibility and attractiveness as an employer.

The objective

The main objective of the collaboration was to gain visibility and credibility in the Spanish market, positioning Brite Payments as the best alternative for instant account-to-account (A2A) payments.

Incógnito, with extensive experience in communication for the fintech sector, was selected to carry out the launch of the company in Spain. To do so, we became Brite Payments’ press office, coordinating with the company’s communication department (in Germany, in its case).

Strategy

To achieve this goal, Incognito approached a strategy that combined the management of strong relationships with key journalists in Spain, the adaptation of corporate messages to the reality of the Spanish market and the effective distribution of news content.

Tactics

Development of the press kit.
Development of the Círculo Mágico: presentation of the company to key journalists.
Construction of the corporate message: based on the profile of the company’s CEO and the company’s innovative technology.
CEO profiling: Exclusive interviews with Lena Hachkelöer, CEO of Brite Payments, for relevant business and technology media. Focus on Lena Hachkelöer’s experience and vision to humanise the brand and create a closer connection with the audience.
Distribution of press releases to key media.
Ongoing press office: positioning of the company in articles and reports on innovation in payment methods.

Our approach was comprehensive, ranging from managing global corporate messaging, to local messaging and one-to-one interviews with the company’s CEO, Lena Hackelöer, to promote the value proposition at both the product and job opportunity level.

Results

Brite Payments landing in Spain: Thanks to the combination of tactics described above, the following results were achieved:

CEO Profiling

Interviews

+ 0

Media

Impacts

+ 0

Audience

Visualisations

+ 0 M

EAV

Publications

0 €

‘The partnership with Incognito was crucial to our successful landing in the Spanish market. Their strategic approach and knowledge of the fintech sector allowed us to quickly position ourselves as a leader in A2A payment solutions in the media and generated very positive attention for our growing technology centre in Malaga’.

Lena Hachkelöer

CEO of Brite Payments

Want to be a success story?

You can send us a message on our form. We are discreet, and also quick to respond.

You may revoke this consent and exercise your rights of access, rectification, deletion, opposition, portability and limitation by writing to us at contact@factoruncognito.com or by emailing our data protection officer at rgpd@hidalgoasociados.com.