Marketing Incognito para sector turismo - background image

Corporate communications, press and marketing services for the tourism industry

At Incognito, we understand the dynamism and complexity of the tourism sector and its economic and social impact. In these times of constant change, we are aware of the challenges faced by Communication, Marketing and Sales managers in this important industry. We also know its challenges, implications, risks and benefits, and we know how to apply the right language to address them.

These challenges are present at all levels: companies dedicated to mobility and passenger transportation, hotel companies, hospitality specialists, tour operators and service companies that help generate the best experiences for tourists.

Our experience allows us to offer solutions adapted to each of these areas, guaranteeing effective and sustainable results in a constantly evolving market.

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Tourism sector statistics

GDP contribution
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Of total employment
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Job positions
0 M

*Data from CaixaBank Research

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Understanding your challenges

We know that every day you face challenges such as adapting to new technologies, maintaining brand visibility in an increasingly competitive market, managing online reputation, implementing effective content marketing strategies and the pressure to generate significant ROI with limited budgets.

In addition, we understand that, as a marketing and communications leader, you have additional concerns, such as:

  • Market relevance:

    Keep your tourism offer attractive and relevant in a constantly changing and highly competitive market.

  • Technology and digitisation:

    Embrace new technologies and use them to improve the customer experience and optimise your internal operations.

  • Sustainability:

    Address the growing demand for sustainable and environmentally friendly tourism experiences.

  • Regulation and policies:

    Navigate through local and international regulations, and understand the impact of tourism on the lives of citizens.

Our experience and dedication have enabled us to help a wide range of companies in this sector, from airlines to hotels, hospitality companies to “hospitality companies tech“ and leisure parks, to overcome these challenges and thrive in this competitive environment.

In-depth knowledge of the tourism industry

The tourism sector is one of the most changing and innovative sectors in today’s world.

With the arrival of the digital age, tourism digital advertising spending has increased considerably as channels have diversified, both in terms of targeting and sales.

In fact, prior to the pandemic, digital advertising spend in the travel industry grew by 13% in 2019 alone, a faster pace than any other industry.

With business back on track, digital marketing trends such as personalization, automation and data analytics have ended up becoming more important than ever, demonstrating the vitality and adaptability of the industry in times of change.

Tourism marketing and communication: why they are essential

Communication in the tourism sector is a key component in the strategy of any company in the sector. Its main function is to accompany the value proposition with coherent messages and solid arguments that defend it. We must also understand and be sensitive to the needs and desires of customers.

Marketing, in turn, must adapt to market changes and trends, generating experiences that meet new consumer demands, which are becoming less and less similar to those of a decade ago.

Therefore, when investing in communication and marketing for a project in the field of tourism, you can:

  • Boost the visibility of your brand:

    Tourism marketing can help you stand out in a saturated market, attracting new customers and retaining existing ones.

  • To highlight the value of your proposal:

    Show the difference between your service and that of your competitors and point out where your differential offer lies with the right narrative.

  • Manage your reputation:

    Dealing with the customer is vital in the world of tourism, and not only good experiences are generated, but also, occasionally, crises of different levels that can impact your image and the confidence of users. Knowing what to do in such cases is critical.
Our marketing and communication services

At Incognito, we provide a variety of services that cover all communication and digital marketing needs in the tourism sector.

Why choose Incognito?

At Incognito, our approach is simple: to make our clients successful.

If you are looking for an agency that understands your challenges, shares your passion for the travel industry, has experience and knowledge of the industry, and is committed to helping you achieve your goals, why not go Incognito?

Contact us to find out how we can help your business succeed.

You can revoke this consent and apply your rights to access, rectify, suppress, oppose, carry and limit the use of your data by writing to contact@factorincognito.com. or email our data protection officer rgpd@hidalgoasociados.com.

FAQs Marketing & Tourism

Marketing is essential in the tourism sector. It helps companies stand out in a highly competitive market, attract and retain customers, and adapt to changing market trends and demands. In addition, effective marketing can increase bookings, improve customer loyalty and ultimately improve return on investment.

Tourism marketing is a type of marketing that focuses on promoting tourism destinations, services and experiences. It involves a range of tactics and strategies that help attract tourists to a particular destination or service, and enhance their overall experience.

Tourism marketing can be defined as the set of strategies and tactics used to promote and sell products and services in the tourism sector. This can include a variety of activities, from advertising and public relations to digital marketing and online reputation management.

The marketing mix in the tourism sector refers to the combination of marketing tools that a tourism company uses to achieve its marketing objectives. This includes the 4 Ps of marketing: Product (the services or experiences offered), Price (what customers are willing to pay), Place (how and where the product is offered) and Promotion (how the product is communicated to the target audience).

Some tourism marketing strategies may include creating engaging and relevant content, using SEO and digital marketing to increase online visibility, managing customer relationships to improve satisfaction and loyalty, and implementing advertising and promotional campaigns to attract new customers.

A tourism marketing agency helps companies in the tourism sector to promote their products and services, attract customers and achieve their marketing objectives. This can include a variety of services, from planning and executing marketing and advertising campaigns to online reputation management and SEO optimisation.

Tourism and marketing are intrinsically linked. Marketing helps tourism businesses to attract customers, promote their products and services, and stand out in a highly competitive market. At the same time, the experiences and opinions of tourists can influence the marketing strategies of a tourism company.

Digital marketing in tourism refers to the use of digital platforms and tools to promote tourism products and services. This can include SEO, online advertising, social media marketing, email marketing, and content marketing, among other tactics.

A communication agency in the tourism sector is in charge of managing the communication of tourism companies with their target public. This may include creating and disseminating brand messages, managing media relations, crisis management, and training spokespersons, among other tasks.

At Incognito, we have a team of digital marketing experts who can help you optimise your online presence, reach your target audience and convert visitors into customers. Our services include SEO, online advertising, social media marketing, email marketing and content marketing, all tailored specifically for the tourism sector.

Incognito has worked with a variety of companies in the tourism sector, from airlines to hotels and hospitality tech companies. Our team is intimately familiar with the unique challenges and opportunities of the tourism sector, and we have helped our clients achieve their marketing and communications objectives.

At Incognito, we pride ourselves on our combination of tourism industry experience, world-class marketing and communication skills, and customer-centric approach. Our team is committed to helping our clients succeed and we strive to exceed expectations on every project. When you work with Incognito, you get a dedicated partner who is ready to help you achieve your goals.

At Incognito, we address the challenges of communication and marketing in the tourism sector through a combination of in-depth research and analysis, strategic creativity, and a deep understanding of the tourism landscape. We tailor our strategies to the specific needs of each client and employ the most effective tactics for each situation.

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Calle Doctor Esquerdo, 217
28007, Madrid (Spain)
Telephone: 91 737 9950

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