We all know that the current market in 2022 is saturated with offers and is increasingly competitive and demanding, so if you want to find something good and of quality you have to know how to look for it, as our mothers used to say. To attract customers you have to know how to find them with a strategy. This is one of the most important lead generation techniques.

Another aspect that has influenced the market and the world of work is the increase in teleworking after the Covid-19 pandemic. This has meant that new forms within a company, such as outsourcing, have become more important. It is a fact that the demand for external services has expanded and diversified from 2020 onwards.

However, as the number of stakeholders and decision-makers within a company increases, so do the communication barriers. The research and information-seeking phases at the top of the sales funnel want to be solved online, and the opportunities for conversation between the two brands or companies are decreasing. This is part of Challenge #1 of The Digital Effect ebook, “The Pragmatic Guide to Account Based Marketing” in which it mentions the 4 main challenges in B2B demand generation.

Strategy: a key technique for lead generation

In order to begin to respond to the current challenges and implement demand generation actions, it is important to have a communication strategy that includes the accounts of interest and all possible profiles that may be involved in the decision-making process.

As you know, demand generation is one more marketing strategy that is driven by data and based on technology. Find out more in our post What is demand generation and how to activate it. One of the key steps in the sales funnel is to collect data on potential customers and assign priority levels. It is very important to find new and more attractive ways and incentives to convince customers to voluntarily hand over their contact information, forms need some creative help.

How to obtain quality leads?

There is no mystery, the ultimate goal of every company is to generate more sales, and we all know that, but to achieve this, it is necessary to have quality leads.

Getting quality leads for your company makes it easier to generate B2B demand, not just any demand, but one that is more likely to translate into sales.

LinkedIn Ads: the tool for finding quality leads

One of the tools to include in your 2022 strategy is LinkedIn Ads, a paid media platform to generate quality B2B leads. LinkedIn is a social network for professionals and organisations that are constantly creating connections between other professionals and companies to give greater visibility to their careers, businesses, products, services and interests. It is the ideal space to find and do B2B business.

92% of B2B experts use LinkedIn to share content. Furthermore, this social network is considered to be the most reliable. It has the world’s largest professional network, more than 706 million members in 200 countries.

If you haven’t tried it yet, this is your chance. Include this platform in your strategy and analyse the results. At Incognito it´s one of our favorites.

See you in a future mental note.

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