Have you ever wondered how some companies manage to achieve extraordinary results in their marketing campaigns? The key may lie in a strategy called performance marketing.
If you are new to this concept, don’t worry. In this article, we’ll take you through the exciting world of performance marketing, explaining what it is and how you can leverage it to take your marketing tactics to the next level. Best of all, you don’t need to be an expert to benefit!
Performance marketing: Reaching big goals
Unlike complex concepts, performance marketing is astonishingly simple. It is about focusing on specific outcomes rather than chasing a broad audience. In other words, it is not so much about how many people see your ads, but how many actually take a specific action, such as visiting your website or buying your products.
How it works in simple terms:
Set your goals
Before starting any activity, clearly define the objectives you want to achieve. Do you want to attract more visitors to your website, increase sales of your products or increase subscriptions to your newsletter? Having defined goals is a crucial first step.
Choose your platforms:
This is where the excitement begins. Select the platforms where you want to show your ads. It can be on Google, Facebook, Instagram or even websites related to your industry.
Reach your ideal audience:
Once your ads are ready, make sure they reach people genuinely interested in your offer. This is called segmentation and it is essential to get the best results. This is where our programmatic targeting strategies can further optimise your results.
Create eye-catching ads:
Design ads that engage. They can be images, videos or even simple texts. The catch is to spark the audience’s interest.
Measure and learn:
This is where the magic happens. As your ads are displayed, you will be able to evaluate their performance. You will know how many people clicked on them, how many conversions were achieved and more.
Pros and cons of performance marketing:
Pros:
- Accurate measurement of results: The biggest benefit of performance marketing is that you can accurately measure your results. You will know the number of specific actions taken, the expenditure invested and the return obtained.
- Cost efficiency: You only pay for real results, such as clicks or conversions. This optimises the use of your budget compared to traditional advertising.
- Accurate targeting: Target specific people who are most likely to be interested in your offer, which increases your chances of success.
- Adaptability: Adjust your strategies and ads in real time according to what works best, allowing you to constantly optimise your results.
Cons:
- Requires constant monitoring: To achieve the best results, performance marketing needs regular monitoring and adjustments. It can be more time-consuming compared to other strategies.
- Increased competition: As more companies adopt performance marketing, competition for audience attention may increase, which could affect costs.
- Platform dependency: Successful performance marketing can depend on the policies and changes in the advertising platforms on which you operate.
Inspiring examples of performance marketing:
Google Smart search:
Let’s say you run an online fashion shop. You use Google ads so that your products appear when someone searches for “summer dresses”. You only pay when someone clicks on your ad and arrives at your shop. This can be complemented by our expertise in programmatic advertising.
Strategic partnerships:
If you run a beauty product line, consider partnering with social media influencers. They would promote your products and receive a share of the sales generated.
Social media ads:
Let´s say you run a health food business. You can show your ads only to people interested in the healthy lifestyle, ensuring you reach your target audience. This is where our expertise in social media strategies can be valuable.
Performance marketing is not exclusively for experts. It is a strategy that everyone can adopt to achieve tangible and measurable results in their marketing campaigns. By defining clear objectives, selecting the right channels and tracking performance, you can take your marketing to the next level without feeling overwhelmed.
Despite the challenges, performance marketing offers exciting advantages for those seeking effective results in their marketing strategy. So go ahead, try performance marketing and get ready to see your efforts generate tangible results.
