What is Content Marketing?
Content marketing is a digital marketing strategy that focuses on the creation and distribution of relevant, valuable and consistent content. Its objective is to attract and retain a clearly defined audience and ultimately drive customer action that results in commercial return.
Therefore, instead of directly promoting your products or services, you are providing useful and relevant content to your potential customers to help them solve their problems.
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Optimisation & Strategy: The Power of Content
At Incognito, we believe that content marketing is much more than just words on a page. It is a powerful tool to attract, engage and convert your target audience.
In fact, as one of Spain’s leading marketing agencies, we use our data-driven approach and customised strategies to create content that aligns with Google’s algorithms and your audience’s expectations.
The Origins of Content Marketing
Although the term ‘content marketing’ became popular with the arrival of the internet, the truth is that the idea of using content to attract and retain customers has been around for a long time.
One of the earliest implementations of this strategy can be traced back to 1895, when John Deere launched his magazine “The Furrow” to share advice and news with farmers, establishing itself as a valuable resource in the agricultural industry.
Where to Apply in the Business Environment
Content marketing can be used in a variety of ways to boost your business:
Email Marketing
Whitepapers and Reports
Audio-Visual Content
Infographics
Case Studies
Why go for Content Marketing?
Content marketing can be applied in a variety of ways in the business environment. For example, it can improve brand visibility, establish authority in the industry, improve customer engagement, strengthen customer relationships and even drive word-of-mouth marketing.
Whether you are launching a new product, looking to increase brand awareness, or trying to attract new customers, it is important to keep in mind that a well-executed content marketing strategy can be a powerful tool for achieving your business goals.
Content Marketing:
Increased Conversion and Engagement
According to the Content Marketing Institute, companies that use content marketing have a conversion rate 6 times higher than those that do not. In addition, 72% of marketers say that content marketing increases engagement and is an excellent lead generator.
5 Reasons to use Content Marketing in your Business
We summarise some of the main reasons for content marketing in your company:
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Increases the visibility of your brand:
Quality content improves your search engine ranking, which increases your brand visibility and attracts more visitors to your website. -
Establish your authority in the industry:
By providing content that showcases your knowledge and expertise, you establish yourself as an authority in your field, gaining the trust and respect of your potential customers. -
Improves customer engagement:
Interactive and engaging content encourages users to spend more time on your website and interact more with your brand, which can lead to increased conversions and sales. -
Strengthens customer relations:
Content marketing allows you to communicate regularly with your customers and provide them with value beyond your products or services, strengthening your relationships with them and fostering their loyalty. -
It boosts word-of-mouth marketing:
High quality content of interest to your target audience is more likely to be shared, which can lead to increased brand awareness.
Content Marketing Success Stories
LUSH
Its varied and authentic content, ranging from product tutorials to discussions on ethics, has resonated with its audience and fostered significant brand loyalty.
CANVA
This not only attracts and retains users, but also helps them get the most value from Canva's tool, thus improving their satisfaction and loyalty.
ZARA
Its strategy includes engaging visual content on its website and social media, as well as blog posts with fashion and style information. The content is designed to inspire customers and show them how they can incorporate the latest trends into their own styles.
BBVA
In particular, through its blog 'BBVA Aprendemos Juntos', BBVA provides a wide range of useful articles, videos and podcasts that help its customers make informed financial decisions. In this way, BBVA establishes its position as a trusted source in the financial sector.
DESIGUAL
To achieve this, through its social media channels and online magazine, Desigual shares content ranging from fashion shoots to real-life stories that reflect its brand values of diversity and authenticity.
SIEMENS
On its blog and other content platforms, Siemens shares case studies, white papers and technical reports that demonstrate its industry leadership and the effectiveness of its products and solutions.
IBM
Through its 'IBM Research' blog, IBM shares the latest news and advances in its research, providing insightful and valuable content that demonstrates its industry leadership and expertise.
REVOLUT
Through its blog, Revolut provides guides, tips and industry news to help its users make informed financial decisions. In addition, educational content about its products and services helps users get the most out of the Revolut platform.
What we do?
- At Incognito, we have a team of content marketing, SEO and copywriting experts ready to help you create and execute an effective content marketing strategy tailored to your business needs.
- Contact us today and find out how content marketing can transform your brand!
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