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Case Study: Líbere Hospitality Group

PR campaign to boost the expansion of a leader in alternative accommodations

The challenge

Líbere Hospitality Group (LHG), an alternative accommodation operator founded in 2019, faced the challenge of consolidating itself as a benchmark in a highly competitive market dominated by traditional models, highlighting its value proposition focused on innovation, differentiated design and strategic locations. In addition, it was essential to gain notoriety and credibility as a key player in the European market, attracting both guests and investors. These challenges required a comprehensive comprehensive communication strategy.

Results

Appearances in national press
+ 0
In advertising value
+ 0 €
Accumulated visualizations
0 M

Testimonial

"The collaboration with Incognito has been key to strengthening our positioning in the sector. Thanks to their strategic approach, we have been able to consolidate our position as leaders in alternative accommodations in Spain and take our first steps in internationalization with great success."

Iñigo Contreras
CMO of Líbere Hospitality Group

Want to know how we did it?

The Goal

LHG trusted Incognito to design a comprehensive communication plan focused on positioning the company as a disruptive, modern and efficient alternative to traditional lodging models.

We sought to highlight its ability to offer unique experiences and maximize profitability for owners. In addition, it was proposed to reinforce the brand’s presence in key national and international media and to support the start of its international expansion, with Lisbon as the first gateway to the European market.

Strategy

Thanks to its experience in corporate communications and relations with key journalists, Incógnito took on the integral management of LHG’s communications strategy, from the development of messages to the execution of specific actions aimed at target audiences. To achieve the objectives, Incognito implemented a strategy based on:

  1. Construction of key messages: Highlighting LHG’s identity pillars: technology, customer experience and design.

  2. Media relations: Positioning LHG as a leader in alternative accommodations in market analysis articles and exclusive reports.

  3. International promotion: Strategic communication to support the internationalization project, highlighting Lisbon as a gateway to the European market.
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Tactics

  • Press kit development: Key information on business model, growth and expansion plans.

  • Presentation to key journalists: Organization of meetings with economic, tourism and general media to present LHG’s value proposition.

  • CEO profiling campaigns: Exclusive interviews with Antón de la Rica in relevant media to reinforce the strategic vision and leadership of the company.

  • Distribution of press releases: Notes focused on strategic milestones such as growth in operating units, profitability data and international expansion.

  • Continuous press office: Generation of content on alternative accommodation trends, in which Líbere Hospitality Group is positioned as a benchmark in the sector.
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About Líbere Hospitality Group

Líbere Hospitality Group (LHG), is an alternative accommodations operator founded in 2019 with a clear vision of delivering the best guest experience and maximizing profitability for owners. To do so, LHG bet on an operating model focused on technology and personalization.

In five years, LHG has consolidated a steadily growing portfolio that includes 1,800 units, distributed between Spain, Portugal, Greece, and now also in strategic markets such as London and Milan. The company currently operates 546 units located in premium areas in 12 cities on the Iberian Peninsula, consolidating its position as a key player in the alternative accommodation sector.

The company has worked to strengthen its position in the sector, consolidate its position as a benchmark in alternative accommodations and expand its reach into new strategic markets.

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