Proactive crisis communication management
In an ever-changing environment, where circumstances can shift in an instant and turn everything against you, it is essential to be proactive and strategic. At Incógnito, we are dedicated to safeguarding your brand values by developing effective crisis communication plans.
Why is crisis communication so important?
We are living in uncertain times, in which information spreads instantly via social media and digital platforms. Managing a reputational crisis effectively can mean the difference between lasting damage and a timely solution that helps restore trust.
Our innovative approach to crisis communication protects and strengthens your corporate image in difficult times.
Tailored services for every challenge
Our team of communication and marketing experts, with over 25 years’ experience advising companies across a wide range of sectors, including airlines, energy firms and technology companies, offers:
Tailored contingency plans
We equip your business with the strategy needed to tackle and resolve crises efficiently.
Crisis Communication Handbook
We have created this comprehensive resource, designed to help you prepare to respond quickly and in an organised manner to any adverse situation. This document clearly defines the roles and responsibilities of those involved in the Communications department, ensures the proper management of information, determines the type and scale of the response, and facilitates the assessment of different crisis scenarios. It is a key component of our readiness and response strategy.
Spokesperson training
We train your spokespeople to handle any situation with the media confidently, conveying credibility, assurance and reliability.
Continuous monitoring
We monitor social media conversations and media coverage not only to stay one step ahead, but also to manage any crisis effectively by analysing the content.
Strategic content creation
We develop key messages, talking points, Q&A documents and press releases to ensure consistent and effective communication.
Benefits of a crisis communication manual
- Rapid and effective response: enables immediate and effective action in crisis situations.
- Clear organisation and roles: set out the tasks and responsibilities within your team to ensure a coordinated response to a crisis.
- Effective information management: optimising internal communication and how to tailor it to stakeholders, from suppliers and partners to public bodies and campaign groups.
- Scenario assessment: provides the tools to analyse and respond appropriately to various crisis scenarios.
Common examples of our services
- Incidents involving senior management.
- Environmental and financial problems.
- Serious accidents and food crises.
- Labour disputes and cases of harassment.
- Reputational crisis on social media.
If you are concerned about your company’s reputation or fear that its position and leadership are at risk, take action now. Implementing a crisis communication plan can prevent or mitigate future problems. Contact us to design a plan tailored to your organisation’s specific needs.