The advent of artificial intelligence (AI) has brought about a sea change in the way search engines rank results. In recent months, we have seen tools such as AIs generating photorealistic images of concepts that exist only in the imagination, films featuring actresses and actors who have been dead for years, writing assistants, and even audio-to-text translators and transcribers, among other solutions.
AI surprises, delights and scares at the same time.
We are seeing these processes advancing super-fast and holding the public’s attention because of the innovative possibilities they bring. Artificial intelligence can be used to automate processes.
In this field, different algorithms can read and review Internet content. This can be done in order to perform more accurate keyword research. Of course, performing this kind of process with an AI can be much faster and more efficient.
AI functionalities for SEO
AI can also deliver results to make predictions of search behaviour. These functionalities are examples where artificial intelligence tools make it easier for the marketer to focus on the more complex and relevant tasks.
The main impact of AI on SEO analysis focuses on supporting the decisions that need to be made in this field with data and information. At Incognito we have analysed the impact of AI on search engine positioning and we see four areas where it is being decisive:
- Keyword optimisation. Through keyword analysis, AI can play an important role in identifying large data sets. Artificial intelligence systems can also identify emerging patterns and trends in search queries. This helps marketers to discover valuable new keywords that improve search engine visibility and rankings.
- Content analysis. Another important key is that the AI analyses the content of the website and provides suggestions to optimise its readability, structure and quality.
- Optimised content generation. With AI, you can create search engine optimised content that appeals to your target audience. This type of tool allows you to analyse the search behaviour of your target audience and suggest topics that are relevant to them.
- User experience. It enables personalisation of the user’s experience on the website based on their behaviour and preferences. By analysing user behavioural data, AI is able to recommend content, for example, any information they have searched for about specific products and services, to provide them with options in a more efficient way. This can increase conversions, as you will be showing them something they are interested in.
In conclusion, AI is a powerful tool that can help website owners improve their website’s SEO and visibility to search engines. However, it is important to note that it is not a magic solution for SEO and that it cannot replace the human touch.
