Carlos Molina is founder, partner and Managing Director of Incógnito. A journalist with experience in business and technology media, he has spent over 20 years advising companies across a range of sectors and profiles on the development of their corporate communication strategies. With extensive knowledge of both public relations and digital content, he has specialised in complex areas such as crisis management, internal communication and executive training, working for national and international companies, including several listed on the Ibex-35.
For over 15 years he has also regularly collaborated as a lecturer for various universities and business schools on training programmes covering areas such as transmedia narratives, corporate storytelling, digital communication and marketing, measurement and reporting, and influence management.
• Strategic corporate communication
• Reputation and crisis management
• Strategic PR and media relations
• Internal communication (corporate culture, alignment, change, talent)
• Editorial strategy and content marketing
• Corporate storytelling
• Digital authority SEO + GEO (criteria-based visibility)
• Digital communication
• Development of corporate storytelling projects and content strategy.
• Internal communication plans aligned with talent management objectives.
• Senior leadership training in strategic communication competencies.
• Work with multinational companies across diverse sectors, including energy, tourism, real estate and technology.
• Defines positioning aligned with business objectives, narrative, tone and resources.
• Supports the design of communication plans and crisis management protocols: spokesmanship, prevention and response.
• Develops content designed to generate genuine influence, not merely placements.
A compulsive reader and enthusiast of history books, aviation, urban art and tennis, he collects all manner of figures and objects related to the manga and anime series Saint Seiya.
