Professional profile

With over 10 years of experience in communications agencies, Elisa Puebla is PR Executive at Incógnito. Throughout her career she has designed and implemented communication strategies that strengthen brand positioning, reputation and visibility.

She has worked with clients across a range of industries, including lifestyle, fashion, technology, education, industry and sport, developing strategies in public relations, corporate communication, media management, media training and strategic content creation.

Her experience has allowed her to support organisations in developing narratives that connect with their audiences, position their spokespeople and generate relevant conversations in the media.

She has the ability to transform technical or corporate information into accessible, relevant and newsworthy stories, ensuring that her clients’ messages connect with journalists and key audiences.

Her way of working combines creativity, strategy and a deep understanding of context to build purposeful narratives, generate positioning opportunities and add value to the communication objectives of each organisation.

Areas of expertise

  • Strategic communication.
  • Strategic public relations and media management.
  • Storytelling and narrative development.
  • Brand positioning and spokesmanship.
  • Media training and spokesperson preparation.
  • Creative writing and content.
  • Press management and media relations.

How clients benefit

  • Brand differentiation: By understanding the essence, purpose and objectives of each organisation, she builds narratives that reflect its identity and value proposition. Her approach seeks to differentiate brands through what makes them unique, transforming their strengths into relevant stories that position them authentically in the market.
  • Support and guidance: Drawing on her experience in strategic communications, she accompanies clients at every stage of the process, identifying opportunities, defining key messages, recommending the most appropriate formats and selecting the media and channels that best contribute to achieving their objectives.
  • Strategic vision: She analyses the context, media agenda and trends of each industry to identify positioning opportunities that add value to the brand. Rather than generating press appearances, she develops strategies that strengthen reputation, consolidate the credibility of spokespeople and turn communication into a tool at the service of the business.

Furthermore, her ability to translate complex topics into clear, engaging and relevant stories allows organisations to connect with their audiences and generate conversations with real impact.

Personal note

A nature lover and fan of spontaneous laughter. A Piscean through and through, proudly Chilean and a frustrated actress. She finds in sport the perfect blend of therapy and passion, particularly in CrossFit, Hyrox and running. An unconditional Ricky Martin fan — and not open to debate on the matter. Her two guilty pleasures: cumbia and burgers.

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