Raquel Perez is SEO, GEO and Web Development Specialist at Incógnito, with over 20 years of experience in digital positioning and web development for companies across a range of sectors. She combines a technical vision of SEO with a strategic approach focused on building genuine digital authority: not merely positioning pages, but making organisations interpretable as references by search engines and artificial intelligence systems.
Her work spans from auditing and semantic architecture through to web development, integrating both disciplines under a single logic: that technical structure should serve positioning, and positioning should serve the business. She works in both Spanish and English, enabling her to develop projects with clients and in international markets.
• Technical SEO and positioning audit
• GEO — Optimisation for generative AI environments
• Semantic architecture and content structure
• Strategic internal linking
• Positioning-driven web development
• Speed, indexing and technical optimisation
• Content strategy for digital entity building
• Digital authority analytics and tracking
• Technical and strategic positioning audits for companies across a range of sectors.
• +134% increase in organic traffic in one year for an industrial sector multinational through semantic architecture and technical optimisation.
• Design and implementation of semantic architectures aimed at building digital entity interpretable by search engines and AI systems.
• Migration and redirection of corporate websites preserving accumulated SEO authority throughout the rebranding process.
• Development and optimisation of corporate websites with a focus on speed, indexing and technical structure for sectors including tourism, technology and B2B services.
• Integration of SEO and GEO strategy into editorial content systems, connecting technical architecture with editorial production.
• Implementation of digital authority analytics and tracking systems with customised dashboards for decision-making.
• Management of digital projects in bilingual Spanish-English environments.
• Diagnose before acting: Audits the real state of positioning — technical and strategic — before proposing any solution, identifying what limits digital authority and why.
• Build architecture, not just optimise: Designs hierarchical content systems that make the organisation interpretable as a reference, not merely visible in specific searches.
• Integrate technique and strategy: Develops websites and technical structures that amplify positioning rather than limiting it, ensuring every technical decision responds to a strategic criteria.
A singer in a reggae band, an avid reader and a fan of anything with a creative edge. She jots down absolutely everything — ideas, tasks, conversations, lists of lists — because, for her, order is the prerequisite for things to run smoothly. She has one self-confessed quirk: she finds it hard to accept that something is done ‘just because’. If there’s no rationale behind it, something’s not quite right. A philosophy which, curiously, she applies just as much to SEO as she does to life.
