Incógnito was born five years ago, shortly before a certain pandemic changed a large part of the conventions we had, Incógnito was born. This agency arrived on the market under the premise of using the experience of years of work in the communication and marketing sector to dare to propose our offer without the ties of other companies around us. No limitations due to profitability criteria. Nor specialisation in vertical areas, nor a catalogue of services focused either on digital and social networks or on traditional public relations, in an exclusive manner.
No customers and no equipment taken from another company. Even without offices (something that, shortly afterwards, was to be forced by circumstances). This is how this project was born.
Step by step, by our own efforts, we have been growing, defining the agency’s proposal over the years, adapting ourselves to the circumstances that the evolution of the clients with whom we work was defining.
Five years of changes
We have seen the social networking landscape alter to the point where some have been born, such as Threads and Bluesky, and others have been challenged for various reasons, such as Facebook or TikTok. We have seen the explosion of hybrid environments, with an exponential leap in videoconferencing meetings. We have been part of the expansion of multimedia formats, such as video podcasts.
Of course, we have embraced generative artificial intelligence as the biggest revolution in content structuring and generation in recent years. Regardless of the fears it invokes among communication professionals, it is clear to no one that what we offer today would be impossible without a good dose of AI to make us more efficient and faster.
We don’t know what the next five years will bring, but we do want to be there to tell you about it and take stock with you. In this first stage we have worked for more than 60 companies on more than 120 different projects. Startups, fintechs, associations, industrial and consumer goods companies, Ibex-35... We have been trusted by organisations that have placed their trust in our creativity and professionalism without asking for the company’s volume card. The latter does not worry us either, because today we are better than yesterday.
Let’s toast to our fifth anniversary.Cheers.
