The communications and marketing agency sponsors the performance improvement academy team for football players, and reinforces its commitment to the values of sport and professional development from the grassroots level.
The independent communications and marketing agency Incógnito has reached a sponsorship agreement with IFFPro, the high performance football academy based in Tres Cantos, specialising in technical training and tactical coaching for young players, professionals and coaches.
This alliance is debuting with the sponsorship of its men’s and women’s teams in the Skechers Football Tres Cantos Cup International Tournament, to be held next May, which will bring together promising football players of different nationalities in an environment of technical training, strategy and sporting values.
IFFPro is a benchmark in high-level training, both for children and teenagers with professional aspirations, as well as for consolidated players and coaches who wish to perfect their skills. Its approach is based on a combination of rigour, innovation and accompaniment, which is also applied in programmes designed ad hoc for clubs, organisations and international entities.
The alliance with Incognito stems from a natural affinity between both organisations: the passion for what they do, the commitment to teamwork, the constant search for excellence and professionalism as the basis for everything. “We feel deeply identified with the philosophy of IFFPro. Because, like them, we believe in effort, in continuous training and in going far by doing things well. And because, in addition, we love sport“, explains Jorge López, CEO of Incógnito.
A boost for the new generations
With this sponsorship, Incognito reinforces its support for a project aimed at training not only great football players, but also great people. The tournament to be held in May will be a unique opportunity for young players from different countries to live a high-level competitive experience, while learning and developing in a healthy, professional environment focused on the values that define sport.
“This collaboration with Incógnito will allow us to give even more visibility to our mission: to train talent with technique, tactics and values. Thanks to their experience in communication, we will reach further with a message that we believe is fundamental for grassroots sport,” says Miguel Ángel Martínez, director of the IFFPro Academy.
