B2B sector – Spain/International
A project aimed at providing the tools and training needed to deal with potential crises for one of the leading national and European companies in the development of chemical products for various sectors, ranging from water treatment to the food and drink industry.
Acideka is one of Spain’s leading companies specialising in the development, manufacture and marketing of chemical products for sectors as diverse as water treatment, food and drink, the paper industry and industrial processes. As an organisation with industrial operations, multiple operational sites and high exposure to potential risks, it needed to establish a crisis communication system that would complement its emergency protocols with specific procedures for information management, media relations and the coordination of the various teams involved. The challenge lay not merely in drafting a manual, but in building a practical and operational tool that would enable rapid decision-making, reduce uncertainty and protect the company’s reputation in potentially critical scenarios.
In addition to defining processes and responsibilities, the project had to ensure that management teams were prepared to apply these protocols in real-life high-pressure situations. To this end, it was necessary to develop actionable materials (ranging from press release templates and media response guidelines to decision-making checklists), train the organisation’s spokespersons and establish a system for continuous updating and improvement to keep the manual aligned with the company’s development and the risks it faces.
Incógnito developed a comprehensive communications manual for Acideka from scratch, in line with the company’s various emergency protocols, providing regular training to its management team, coordinating drills to test the materials, and offering consultancy in specific crisis situations.
“Having a crisis management manual was important, but what has really made the difference is equipping our teams with a clear methodology, tailored advice and the tools they need to act swiftly, in a coordinated manner and with confidence in any situation. Thanks to our collaboration with Incógnito, we are now better prepared to protect our people, our business and our reputation.”
