Silvia Peralta is the PR Director at Incógnito and has over 20 years’ experience in communications agencies. She specialises in corporate and strategic communications, media relations, press office management, brand narrative development and the creation of talking points for senior management. Throughout her career, she has worked for companies in sectors such as technology, tourism and fast-moving consumer goods.
She also leads the agency’s events division, taking responsibility for the entire process: from conceptualisation and venue scouting to the planning, production and coordination of all project requirements. Her experience spans large-scale corporate gatherings, presentations, press conferences, private meetings and smaller-scale events.
Work approach: strategy, creativity and the ability to execute. From defining the narrative to its implementation across media, content and experiences.
A surf enthusiast and padel player in the veterans’ category — though she’d rather not admit it — she enjoys discovering new places, exploring their food and pairing it with a good wine. And, whenever they let her, she loves spending time with her children.
