In this episode of La Cueva de MOE, we speak to David Pérez, Vice-President of Corporate Affairs and Sustainability at Cabify, about how a company builds its reputation whilst operating in a regulated, highly visible and constantly changing environment. We analyse the strategic role of corporate affairs, stakeholder management and the importance of maintaining consistent communication with public authorities, customers, employees and regulators across different markets.
The central theme of the episode revolves around one question: how do you build a communication strategy capable of addressing such diverse interests without losing coherence? A question that ties in directly with the argument that managing corporate discourse is a prerequisite for any message to remain sustainable over time. We discuss corporate reputation, sustainability, public affairs, regulation, urban mobility and artificial intelligence, and how a company can adapt its messages to each context without compromising on a shared purpose.
We discuss:
- The role of Corporate Affairs in business strategy.
- How to manage communication with a wide range of stakeholders.
- The relationship between reputation, regulation and public affairs.
- Sustainability as part of the business model, not just as a slogan.
- The impact of artificial intelligence and algorithms on urban mobility.
- How to tailor communication to each market whilst maintaining a consistent global strategy.
