In this latest episode of the second series of La Cueva de MOE, we spoke to Carolina Agudo, Head of Marketing Europe at Better Balance, about how to build a brand from scratch, connect with consumers and develop marketing strategies capable of making a real impact. Drawing on her experience at companies such as Carrefour, Hawkers and Better Balance, we analyse how marketing has evolved in recent years and what role creativity, data, communication and artificial intelligence play today in brand-building.
The central theme of the episode revolves around one question: what makes a brand stick in the consumer’s mind? Throughout the conversation, we discover why listening to the market remains the foundation of any marketing strategy, how street marketing and public relations initiatives can multiply a campaign’s reach, and why, in the midst of the age of artificial intelligence, the real differentiator continues to be creativity and the ability to generate relevant conversations.
We talk about:
- How to build a brand from scratch in a highly competitive market.
- The importance of listening to consumers and using data to inform decision-making.
- The role of street marketing, creativity and public relations in brand building.
- How marketing is changing with the advent of artificial intelligence.
- The evolution of influencer marketing and the importance of building genuine relationships with content creators.
- Why marketing is much more than just advertising and has become a key discipline for business growth.
