What is digital marketing?
Digital marketing is a set of strategies, techniques and tools that are applied in the online environment to promote and sell products or services.
It uses different means of communication, called channels, to reach consumers and offer them a satisfying and consistent brand experience. Digital marketing requires constant analysis of data, continuous adaptation to change and constant innovation in solutions.
Why do you need digital marketing?
Marketing is a must for any business that wants to succeed in today’s market. Some of the reasons why you need marketing are:
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The digital consumer is more demanding, informed and empowered than ever before
They have access to multiple sources of information, opinions and options. They can compare, choose and buy from any device at any time. They have the power to influence other consumers and brands through social media. That's why you need digital marketing to get to know them better, segment them, personalise your offer and communication, and build loyalty. -
Digital environment is more competitive, dynamic and complex than ever
There are more players, more channels, more formats, more trends and more opportunities. But there is also more noise, more distractions, more risks and more challenges. That's why you need digital marketing to differentiate yourself, position yourself, stand out and adapt to the market. -
Digital marketing is more effective, measurable and profitable than ever
It allows you to reach a wider, more targeted and receptive audience. Create more engaging, interactive and viral content. It also allows you to optimise your resources, your campaigns and your return on investment. It allows you to obtain valuable data and insights to improve your decision making. That's why you need digital marketing to realise its full potential.
Trust Incognito as your Marketing Agency
At Incognito marketing agency , we offer you digital marketing services, tailored to your needs and objectives. We conceive the marketing plan as a process that defines the actions that will give visibility to your offer or proposal.
We are experts in integrated marketing, content marketing, B2B marketing and digital marketing.
With customised strategies that combine different types of marketing and channels to reach your target audience in the most effective way.
We also take care of designing and executing digital advertising campaigns on social networks and other online media, optimising the return on investment. And not only that, we also help you create quality and relevant content for your audience, and develop a strong and differentiating brand image for your business.
Marketing FAQ´s
Digital marketing is a set of strategies and techniques used to promote products, services or brands using digital media, such as the internet, social media, search engines and mobile devices.
Digital marketing offers a number of advantages, such as greater target audience segmentation, the ability to measure and analyse results in real time, the ability to reach global audiences and more cost-efficient investment.
Some of the most common strategies in digital marketing include SEO (search engine optimisation), online advertising (such as Google AdWords), content marketing, email marketing, social media marketing and influencer marketing.
SEO (Search Engine Optimisation) refers to the process of optimising a website to improve its visibility in search engines. It is important because it can drive organic and relevant traffic to the site, which can generate higher conversions and improve brand authority.
The time to see results in digital marketing can vary depending on several factors, such as the competition in the market, the strategy used and the investment made. It is generally recommended to take a long-term view and wait at least several months for significant results.
Some key metrics for measuring success in digital marketing include website traffic, conversions, bounce rate, time on site, return on investment (ROI), cost per acquisition (CPA), and open and click-through rates for email marketing campaigns.
Remarketing is a strategy that consists of showing personalised ads to people who have previously visited your website or interacted with your brand. It can benefit your business by reminding interested users of your offer and increase the chances of conversion.
Social media plays a key role in digital marketing, enabling direct communication with target audiences, promoting content, generating engagement, increasing brand visibility and obtaining instant feedback.
What we can do for you
- Contact us today and find out how marketing can transform your brand!
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