In this episode of La Cueva de MOE, we speak to Rodrigo Sánchez and Carlos Fernández Guerra – two professionals with extensive experience in corporate communications, marketing and digital strategy – about how the concept of influence has changed in the age of social media. Throughout the conversation, we debunk some of the major myths surrounding influencer marketing and analyse how brands, the media and content creators are redefining the way they connect with audiences.
The central theme of this episode stems from a question: what does it really mean to be influential today? Looking beyond the number of followers or views, we reflect on the value of credibility, reputation, strategy and the ability to make a real impact. We also discuss how to measure influence, the role of KPIs in communication, and why brands need to adapt their strategies to an increasingly complex and fragmented environment.
We talk about:
- The difference between influence, an influencer and a content creator.
- How communication and marketing strategies have changed with the advent of social media.
- The role of reputation, credibility and authenticity in influence.
- How to measure the impact of a campaign beyond reach and views.
- The challenges of influencer marketing for brands, agencies and communications professionals.
- What traditional media and businesses can learn from new digital formats.
