In this episode of La Cueva de MOE, we talk with Juan Pedro Molina-Cañabate, professor and deputy vice-rector for institutional communication and transparency at Universidad Carlos III de Madrid, about the challenges of university-level communication education and how it’s evolving to meet the needs of the job market.
The episode’s guiding question is this: is university preparing future communication professionals? Drawing on his experience as both an academic and a practitioner, Juan Pedro makes the case for a university increasingly connected to business reality, where technical training coexists with critical thinking, curiosity and continuous learning.
We talk about:
- How university communication studies have changed.
- The relationship between university, business and the job market.
- The value of soft skills and continuous learning.
- The importance of curiosity, networking and vocation.
- The impact of disinformation on the communicators of the future.
- Which skills will define communication professionals in the years ahead.
