In this episode of La Cueva de MOE, we speak to Daniela Corredor, Chief Operations Officer at Alastria, about the challenges of communication within business associations, community management, and the role that communication plays in building consensus amongst organisations with very diverse interests. Drawing on her experience within the blockchain ecosystem, we analyse how communication can become a strategic tool for driving collaboration, innovation and sectoral representation.
The central theme of the episode revolves around one question: how do you forge a single voice when hundreds of different organisations coexist? We discuss internal communication, reputation, governance, stakeholder management and the importance of listening, building trust and aligning interests to create communities capable of driving joint projects.
We discuss:
- The strategic role of communication in business associations.
- How to build consensus amongst organisations with differing interests.
- Stakeholder management and the importance of governance in communication.
- How to attract and retain members through useful and consistent communication.
- The value of use cases in communicating innovation and technology.
- Collaboration between businesses, public authorities and other stakeholders to promote joint projects.
